Solicitors 90 Day Marketing Plans

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5 Most Common Law Firm Marketing Mistakes

Testimonials

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors.

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn't think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves."

"In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick's advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77."

"So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That's what I call a result – well done Nick!"

Tim Bishop, Managing Director, Bonallack And Bishop Solicitors Salisbury

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90 Day Marketing Plans For Solicitors

Solicitors Guide, 8 Ways To Instantly Increase Your Profits.

I wonder how many of you have 5 year business plans? I would hope in these days that many more would answer that question positively. However, how many then break this down into even more manageable chunks? 1 year, or how about 90 day plans?

Think about this in practice. If you have no plan and no goals to achieve within the next 90 days what will you achieve? You may have one or two achievements, but if you have a defined set of goals displayed on your wall or hidden in your top drawer (but seen every day) do you think you might achieve more?

What Shall I Put In The Plan?

This very much depends on your overall business plan. For instance, if you are aiming to attract new referrers or introducers of business in any of your legal departments, it is clear you will need to make contact with potential new work sources. If you aim to recruit one new one each year you will clearly need to contact several to manage to obtain at least one meeting. Depending on the percentages you may need to make personal contact with 12 to have three meetings to lead to one new work source. The figures will vary significantly depending on the sector, but there will be a pattern, there always is in any sales environment, legal services are no exception. So if these figures are correct, you will need to speak to at least four potential sources in your 90 day plan, or one/two every 30 days. Doesn't that make it easier to achieve? Just by knowing that every 30 days you need to be speaking to someone aren't you more likely to succeed?

Breaking your challenge into smaller chunks also means you will have much better prospects of success. If you have only a 12 month plan, then if like most practices you pull this out of your urgent pile one month before the partners meeting to see that you need to contact 12 sources, what do you expect your results will be then? You will be rushing, contacting any potential sources instead of the right ones and not preparing properly. If you were on the fourth of your 90 day plans, more likely than not you would have set yourself a target of two contacts a month and actually introduced two new work sources instead of one, and thereby shining like a beacon in your partners meeting!

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