I have met some solicitors who spend thousands of pounds a month with Search Engine Optimisation companies. You can do this, but most of the solicitors that I work with prefer not to due to the high costs and often low returns on investment. If you are building your business for the longterm, you need to make sure your website is one of the cornerstones of your marketing. If you want your website cornerstone to appeal both to Google more and to human visitors you MUST regularly add content. If you then want to leverage that regular content to make it even more powerful, you need to distribute the content in the form of articles to websites that publish online articles. This will allow you the chance of a pre-approved and qualified link to your website at the end of the article in the biography section.
This achieves several things for you.
- Your human website visitors see the articles on your own website and realise that you are an expert in your field (you must be to be able to write so much about it)
- Google sees you adding content to your website so realises that this is not a dormant site, it better pay you some more attention
- You send the article to these article websites who publish it. Readers see your article and then visit your website by following the link at the end of the article
- Google sees these new links to your website (using your search terms such as ‘Reading Solicitors’ linking back to your website. After a short period of time you are number one in the list for your chosen search term.
- You obtain more traffic because you are number one in Google for your chosen search term… and so it goes on
"But I am a solicitor, I do not want to spend all day sending my articles to tens of different article sites!" I agree with you, which is why I use a service that allows you to add your article just once, and this service then distributes your article to many different websites for you. It even allows you to change paragraphs and headings so that each article is unique (seen as even more powerful by Google).
Submit Your Article should be the only software that you need to distribute your articles across the internet, it is what I use and even better, despite the dollars price tags, the service is delivered by a British Entrepreneur so is local for support issues.
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We have enthusiastically taken up this particular piece of advice from Nick and I’m convinced it will make a significant difference to our Web profile. While the Submit Your Article software is great — for maximum impact, you do need to amend articles for submission to different sites. Whilst this is a very very powerful strategy, don’t underestimate the time needed in writing articles, and then submitting/amending them to the Submit Your Article site. Frankly it requires a dedicated part-time resource.