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Email Marketing Software

Email Marketing Software

There are two email marketing software suppliers that I willingly recommend to my Solicitor clients and to you too. I use one of them, and will shortly be using both. I only recommend products that I know work. The one I currently use is Aweber, but my marketing friends are pushing me towards the second one as it allows you to combine email marketing with offline marketing. You decide which is better for you, but if you want to test one start with Aweber and you can always move over to Infusion Soft at a later date once you have seen the power of email marketing (Aweber is cheaper).

Aweber Email Marketing Software

Aweber is the email marketing software that I use for all of my marketing communications. It is simple, has fantastic delivery rates and incredibly cost effective. Take a free trial of Aweber?

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2 Responses to “Email Marketing Software”

  • Aweber certainly looks good. Our e-mail newsletter is highly successful — but in the last six months we have had a problem in that those actually opening it have declined whilst we continue to add new people to our e-mail database and whilst we get great feedback on the newsletter. The problem it is to be somehow a growing number of those who we send out a newsletter to, and who we know what to receive it, never actually do get it as it is blocked by spam filters — any ideas around this?

  • admin says:

    Is the problem with Aweber or are you using another software? Aweber has around 99% delivery record. That being said some emails will always go to Junk.

    There is no failsafe, except to ask your clients to whitelist/approve your ‘sent from’ email address as soon as they sign up to you (in Outlook select “Actions” “Junk Email” then “Add sender (or sender’s domain) to Safe Senders List. This way the emails should arrive in their inbox instead of the junk box. If you do this in the Sign Up email (and if you are capturing email addresses on your website from the “Thank you” page they are redirected to after they provide you with their contact details) this will help.

    Does this help you?

    Nick

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