Is this treacherous two letter word ruining the development of your legal practice?
- What if I had tried that marketing idea that someone said would work?
- What if I had tried Pay Per Click marketing to generate new leads?
- What if I had not given up when I tried Pay Per Click marketing and it did not seem to be working after only a few weeks and not much time spent trying to improve the campaign?
- What if I had added more content to my website every month, would that have generated more traffic?
- What if I had turned the articles into Press Releases and submitted them to the local papers on a REGULAR basis, would that have done anything for my practice?
- What if I/we had let one partner take responsibility for the marketing and not interfered at each step of the way?
- What if I had spent some money on brochures, posters and other materials to tell people what my firm can do for them?
- What if I had taken the time to surround myself with experts that I listened to and then I followed their suggestions and implemented their advice?
- What if I had spent as much time on marketing my business as I had reading law reports/watching television/pursuing my favourite pastime?
Don’t let ‘IF’ ruin your business. Become an ‘Action Taker’ not a ‘What If’er’
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It’s better to regret what you have done rather than what you haven’t — old advice but still relevant, particularly to so many solicitors who run the practices more like a hobby than a professional service firm. Unless a lot more firms start taking risks and showing imagination in their marketing, and becoming aware of the commercial world around them, sadly many law firms simply will not be around in 2015 let alone 2020.