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Law Society Gazette

Finish One Marketing Action Today…

What one thing could you finish today to make a new client walk through your door?

Who could you call that you have been putting off that might lead to new referrals?

Can you write that article that you know you should write to endorse your expertise?

Can you send that article to your clients as a newsletter using automatic software to make your life easier? (I use Aweber).

Can you finish that advertisement and place it. Then measure the results and improve it later rather than waiting for it to be perfect.. (always remember that perfection kills momentum).

Take some action, make mistakes but do something. Doing nothing is not an option anymore.

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Author: Nick Jervis

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2 Responses to “Finish One Marketing Action Today…”

  • If only I could just restrict myself to one marketing thing at a time !But seriously Nick, if YOU could do just one thing to market your law practice, what would it be ?

  • admin says:

    Build your client email/postal database and talk to them – ideally once a week. Build a raving army of fans. Send them useful information (even if it relates to services that you do not offer). This is what Tesco/Co-Op/all the others will do, so you need to make sure you are doing it well in advance of 2011 when the big boys come to try and steal your clients. Make sure that your clients are loyal to you before then. See my resources page if you need software recommendations:
    Click to view Law Firm Marketing Resources

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