What else can you do for your clients? Is just being their solicitor enough now? In this new economy it is the businesses that do something extra that are going to survive and thrive, so what extra are you doing for your clients?
I am always on the lookout for articles or businesses that can help my solicitor clients. If I find a product or service that I think will be helpful to a client I will let them know about it. For the cynical of you out there, 99% of the time this is not for a commission but just because it is something that I know will help my clients. It makes my client happy and it makes me feel content that I have helped someone else. We get one shot at this thing called life, helping someone else makes me feel that I have done something useful with my day and then, if it helps the client, automatically makes them think I am an ‘ok’ person to do business with.
This new business world is far more transparent and clients are more cynical, so if this is something you have not done before, do not be surprised if the reaction is a little wary. Do something helpful for a client for no other reason than you want to. The rest takes care of itself in time!
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You’ll not only entirely right next, but I would just like to add that you don’t just talk the talk — you walk the walk. You have been very helpful to me, in addition to my much valued monthly subscription to your marketing toolkit — as a result I’m keen to take any opportunity of returning the favor — whether by making unprompted testimonials such as this or by recommending you. Being fair, decent and generous really does produce dividends.