If you are a firm of solicitors looking for marketing ideas to bring you in as many new client instructions as you want or need, I assure you that you have just arrived in the right place.
I have been providing solicitors with marketing ideas since I established my marketing consultancy for solicitors in 2003, this after a 14 year legal career. I practiced in a High Street law firm for the first eight years of my legal career whilst also undertaking my Legal Executive qualifications. From year two in private practice I decided to specialise in personal injury claims. However, because the firm I worked for did not have enough work of this type to keep me busy, they asked me to come up with my own marketing ideas to generate my case load. I jumped at the chance, always having been a fan of marketing, and within a few months I had generated my own personal injury case load. My marketing ideas proved so successful that I then recruited a trainee legal executive to work under me and I provided her with her caseload too from my own marketing ideas and initiatives.
Next, I was asked to take over the marketing for the entire firm, covering the broad spectrum of legal services, from family law to moving home, commercial leases to partnership disputes. I quickly realised that not only did I seem to have the knack for marketing, I was enjoying it far more than the legal work I was undertaking. However, I was only in year three of an eight year period of qualifying as a solicitor.
From time to time I would ask a marketing consultant to come and visit me to see if they could provide me with any new marketing ideas. Sadly, this rarely provided me with any new ideas but it did convince me that I must set up my own marketing consultancy for solicitors in the future as these consultants added nothing to the process (but did produce a hefty dent in the firm’s cheque book).
The firm and my department went from strength to strength on the back of my marketing ideas. When I qualified as a solicitor in 1999 we decided to move west to Bristol from Reading as we had a young family and wanted to be closer to grandparents. After two and a half years with a much larger firm (not for me in terms of client service offering but an excellent exercise in increasing my profile within the legal profession – giving nationwide talks and writing a book about Claims Against Uninsured Drivers (still available on Amazon)), then one year with a niche practice in a business development role, I established my marketing consultancy.
How does all of this information help you? Well, I have now condensed all of my marketing ideas into one powerful 17 page guide which shows you exactly how to market your solicitors practice. What’s more, because I believe that you will need proof of my expertise before you are even likely to consider engaging my marketing services, this guide is completely free of charge for you. All you need to do to obtain my 8 most successful marketing ideas for solicitors is to enter your details into the short form below, and I will instantly send it to you.
Author: Nick Jervis