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Archive for the ‘Law Firm Management’ Category

Solicitor Rachel Said “I Just Don’t Have The Time To Do Marketing!”

Wednesday, January 30th, 2013

This was the subject of an email I received from someone, we shall call Rachel, who was receiving my emails and knew she had to do more marketing, but complained that she simply did not have the time to do any marketing.

I replied by asking if she had as much work as she needed for her law firm.

"No, I don’t, which is why I signed up for your emails. But I just don’t have the time to implement all of the ideas. What can I do?"

The question is one that I receive time and time again, so I fully understand that it is a major issue for many solicitors. This is why I preach and teach marketing systems to solicitors that can be fully automated so that they regularly provide new client instructions for solicitors with or without their regular input.

This is one of the topics that I will be covering in detail in the webinar I am running twice next week (same content each time, it is just that many of you asked me to run it on different dates, so I was happy to oblige).

You can register for the free webinar by clicking here:>>

This is such an important topic that I have just devoted the whole issue of Marketing4Solicitors issue 32 to it to ensure that all of my members know how to do this (it is being posted out to them this week).

I don’t believe that there is better value practical marketing advice for solicitors available for only £50 per month, so if you need more clients, you should join today, then you will receive issue 32 as part of your welcome pack. Remember as with everything I offer, it is risk free. Join today, try it for 30 days, and if not completely satisfied just email me and I will refund you. You even get to keep everything you have received until that time. Sound good?

You can find out more about Marketing4Solicitors and sign up here:>>

Or you can sign up for my free law firm marketing guide here:

Author: Nick Jervis

New Year Resolutions: I Will Start Smoking And Aim To Put On Weight…

Thursday, January 3rd, 2013

I am not the world’s biggest fan of New Year or New Year’s resolutions. If something needs fixing, I don’t see the need to wait a whole or part of a year before deciding to do something about it. So when a good business friend wrote a blog about New Year Resolutions using the headline above, I thought it was well worth sharing with you. I hope you enjoy it as much as I did, and if you have any problems with any of your staff, Susan Collins is the lady to help you. The fact that she is in the States should not put you off.

Here is the article: I Will Start Smoking And Put On Weight:>> Click here to read…

Author: Nick Jervis

Number Of Law Firms In The UK 2012

Thursday, December 6th, 2012

Every year the Law Society publishes its survey results detailing the number of law firms still braving the big world legal services world out there.

Despite all of the usual doom and gloom, the figure for the survey taken at 31 July 2010 is 10,413, a slight increase on 2009.

For my part, this is not really a surprise. I am constantly approached by solicitors looking to set up a new law firm, and many of them are incredibly optimistic. I think they have good reason to be too.

I work with independent law firms across the UK, and all of them are thriving. They grow year on year. They are profitable. They provide an excellent service. Clients like them, and return to use their services again and again, because they all have at least a monthly email legal newsletter which goes out to their growing client database.

The number of law firms in the UK has risen again, and I see no reason why it shouldn’t continue to do so for years to come, if the business owner understands that their legal marketing skills are as important as their legal services skills (if not more), they will attract as many new clients as they need to be profitable.

Author: Nick Jervis

Audi Garages And Marketing Law Firms

Saturday, November 10th, 2012

Audi Garages And Law Firm Marketing

I used to take my car to a garage where the man on reception used to smoke cigarettes at the counter while serving me. There were a couple of dirty, oily chairs that you did not dare to sit on and generally I could not get out of there quickly enough. You were not allowed anywhere near the mechanical areas as the pits were dangerous and generally there was debris everywhere.

Fast forward a few years later and I now sit in a ‘state of the art’ Audi garage that is more like a show house. You can see from the picture above how clean the working area is for the mechanics. Gone are the pits, now replaced with hydraulic lifts for the cars (probably many lawyers fault for suing following falling in etc). The floors look like you could eat your dinner from them. You are served fresh coffee and biscuits while you wait. It is now a pleasant experience to go to have your car serviced (and good for me as the comfortable desks allow me to have some uninterrupted writing time which I always enjoy).

The same ‘radical’ change has happened in many other industries; it is true in cinemas where uncomfortable chairs having been replaced with luxurious seating. Even if Jaws from James Bond decides to sit in front of you (as he usually does just as the film was about to start), you still now have good visibility due to better design.

Corner shops which used to keep limited opening hours have been largely replaced by 24hour supermarket giants with an abundance of choice. Opticians who used to charge a premium have been replaced with High Street chains that offer ‘two for one’ deals.

Even the legal profession we are all well aware of changes, as seen by the likes of Quality Solicitors providing a nationwide ‘brand’. Whether they can actually create a brand with so many different equity owners who want to do their own thing remains to be seen, but the point is that they and the firms that have joined them realise that the times are indeed a changing. That being said, I still think there is an excellent future for independent law firms, and I certainly wouldn’t be rushing to join Quality Solicitors if I was an independent law firm. If you are thinking of this, spend three hours with me and let me show you your alternative, brighter future.

Back to change, my suggestion for you is to think how you can offer radical change before the Market dictates that you provide it. When it comes to commercial work I firmly believe that this includes much more fixed fee or legal expenses backed work. In terms of the traditional High Street practice I believe this means a much more complete service, tying the delivery of your service in with other businesses for example in the field of conveyancing this might mean linking your service with removal companies, estate agents and financial advisers rather than providing only the legal services element. The important point is that you must keep control of the client as it is this power which will make you useful not only to the client but all of the other service providers who become dependent upon you.

What else will change? What about these aspects of your service (to set your mind thinking):

  • Extended opening hours
  • Work from home staff giving you national coverage without national overheads
  • Those same staff being paid based on a percentage of the fees that they generate allowing you to share the risks and the rewards with them
  • More use of technology to host meetings online
  • Annual sales of your services at traditionally quiet times of the year
  • A free wash and blow dry with every Will (just playing)..

These are just meant to start you thinking. What I would urge you to do (if you have not yet done so) is spend at least one day a month/quarter away from your office asking these types of questions to ensure that you stay ahead of the chasing pack. You know that you must do more unlike many of your competitors who still keep doing what they have always done hoping it will be enough (which it no longer is).

The times they are a changing; we all have to keep adapting and changing with them.

Author: Nick Jervis

Finally: Proof The Good Guys Can Win – Reading FC Promotion

Wednesday, April 18th, 2012

I meet a lot of people in business, and many of them I choose only to meet the once. You must know the type: ones who only want to talk about their business, or about how you can help them with their business, or ones who will do whatever it takes to sell their below par service or product simply to make some money.

I also read a lot of books, from Richard Branson to Gerald Ratner (very informative), and other business growth books. Some business leaders suggest you have to be aggressive to win, in fact most of them do. However, I like to sleep at night and have to believe in what I sell. I know other people who feel the same way. We often discuss whether this stops us being more successful, and perhaps we should be more aggressive or ruthless, but it is just not me. I am not saying I am perfect, I have my flaws and make mistakes just like everyone else, but by and large I try and do things for the right reason. This is not just about making money, but about providing a good service or good advice. Nothing pleases me more than receiving an unsolicited email from one of my Marketing4Solicitors members who has tried one of my suggestions and seen instant results. Or someone on my free legal marketing tips email list who has done the same.

So I was delighted last night when seemingly the nicest, most genuine manager in English Football at the moment, Brian McDermott, won promotion for Reading Football Club from the Championship to the Premier League. He always praises his players, congratulates them for giving their all and when they talk about him there is genuine affection. He has created a unique and amazing team spirit within the team which is clear for all to see. When the players were interviewed after winning promotion last night they all mentioned Brian McDermott and the amazing team spirit he has created.

When you think that he has managed to achieve this in such a usually fickle and money orientated sport, it seems to me that you can be a good guy and win big too! Well done Brian and Reading and thanks for the life lesson too!

P.S. I declare my interest as a Reading fan – well done Brian and the whole team – amazing job! :)

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

Author: Nick Jervis

The Trouble With Arsene Wenger

Wednesday, March 9th, 2011

This blog is nothing to do with football (for those who saw the title and were getting worried). It starts with a football story but ends there very quickly. Last night Arsenal got knocked out of the Champions League and they were not helped by a terrible refereeing decision. However, as I say I am not here to talk about that. The trouble with Arsene Wenger is that his team always seem to be victims to ‘terrible decisions’. We know this because he is regularly seen talking to the media straight after a game bemoaning his team’s bad luck, the terrible decision made by the referee, the dreadful tackle which went unpunished which would have changed their game, their season, his life, the team’s life: if only it had gone their way.

If you never watch football and only ever watched Arsene Wenger’s interviews you would very quickly agree that thier must be a terrible football conspiracy against Arsene Wenger’s team. How can one team attract such bad luck?

The real trouble with Arsene Wenger of course has nothing to do with the decisions. They have some bad ones made against them and some good ones in their favour, just like every other football team. So the decisions are not the problem, the real trouble is that the whole team now believe in Arsene Wenger’s conspiracy theory and react accordingly. Therefore, last night when one of their players was sent off for no good reason, leaving them one man short, the team all gave up. Admittedly they were playing arguably the most gifted team playing at the moment in Barcelona, but they had shown over the first leg and half of the second one that they could compete. I believe the real problem and the reason they gave up and went on to lose was because they have adopted their manager’s approach. As soon as the player was sent off they probably said to themselves and each other ‘That is what always happens to Arsenal. That is why we are now going to lose this match and go out of the Champions League because of that decision. It won’t be our fault for not giving 100%, it is the referee’s fault. We might as well give up now because that decision has just cost us the game’. They all knew that is exactly what their manager was going to say after the game (as of course he did) so they took on that approach there and then, even though there was 40 minutes to play for. They have heard their manager doing this so many times after a game they have adopted his same approach. ‘What is the point in fighting now – we can moan about our bad luck after the game and that will show them!’

So this very much is not about football. It is about what you tell your legal team and how you act and react in your practice. I have seen junior partners or solicitors happily throw ‘tantrums’ in reception or shout at support staff because for years they have seen the senior partner do it. It does not matter whether they are in front of clients or staff, the senior partner did it for years and so they have earned the right to do the same now. The senior partner can do nothing because he knows why it happens and is secretly pleased that someone is copying his method. Of course it is complete balloney, but I have seen this in several firms to know it is a pattern not a one off – it never ceases to amazes me.

The same applies in the way that the senior team treat their clients. If you treat them with respect, and totally believe that the Client is King, which they are, your staff will do the same. If you follow other solicitor’s approach of treating the client with contempt, then you can expect your staff to do the same (and kiss goodbye to the future of your firm at the same time).

Now more than ever in the legal profession each firm needs strong leaders who make the right decisions, who react appropriately and professionally to problems and who deal with staff and clients alike with respect. The trouble with Arsene Wenger is that he and his team are entrenched in the “woe is me” philosophy of life”. He goes looking for problems and guess what, he finds heaps of them. Don’t make the same mistakes with your firm. Look for the good, act in the right way and build a team of positive players who strive day and night to do the right thing for your law firm!

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Author: Nick Jervis

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