I hope you realise that my one big aim for you is to ensure you reach the point that you have a steady and consistent flow of new client instructions to keep your practice as busy and as profitable as you need it to be. This means constantly testing and trying new marketing methods of your own to find the ones that work for you and bring you the type of new instructions that you are looking to generate.
I know this is perfectly achievable, even in the current economic and legal services climate because I am working with many firms that have done this and are reaping the benefits of really getting to grips with their marketing. Nothing gives me greater pleasure than my Marketing4Solicitors’ members calling or emailing me to say that they have just tested one of the marketing methods that I have shared with them in the monthly printed newsletter, or they have used one of the marketing tools in the online membership area and have achieved spectacular results. For example, one solicitor recently told me that one thing I told him to do has created an extra £1,000 income a month with nominal effort, another firm emailed me to say that because of the ideas, support and encouragement (which you might also read as gentle but loving boot up the backside) they are substantially growing their practice and expect to see at least a doubling or tripling of their profits THIS YEAR. Now I don’t know about you, but I think that is a pretty healthy return on investment for a service that only costs £50 a month!
So you must always be working on your own marketing initiatives and growing your pipeline of new client instructions to give you that predictability and certainty.
However, if you have already put in place systems and processes to generate new instructions, then there is no harm in looking for outside referrals to boost a department, or to increase a department’s speed of growth and profits. With this in mind, if you have a clinical negligence department and would like an instant increase in the flow of new leads and instructions, 1stClaims is currently looking for new panel members. For full details of the scheme please head over to 1stClaims.co.uk where you can find out more:
P.S. To find out more about Marketing4Solicitors, including a crazy offer that makes the £50 a month seem even more ridiculously low priced (someone again told me just last week the price is too cheap, but I want every practice of every size to be able to afford it), head over here:
Author: Nick Jervis