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Archive for the ‘Newsletters’ Category

So You Want To Be A Partner In A Law Firm – Are You Sure?

Thursday, April 5th, 2012

The natural assumption is that you enter the legal profession (once you can finally find your training contract that is), you work hard for a small or medium sized partnership and eventually you will become a partner. Is this the right thing to wish for?

You will usually only be offered a partnership these days if you are very useful to the firm, and useful in law firm terms generally means you are very good at billing. The assumption for you is that you will earn more as a partner than you can as a salaried fee earner or partner, but is that right if you are in a small to medium sized practice?

You see, whilst you might be generating fees of £200-500,000 per annum for your firm if you are a good fee earner, your salary is probably likely to be in the region of £35-60,000 (maybe pushing £80,000 if you are very lucky). Taking partnership should provide you with a major increase in your salary, or so you would hope. After all, the idea is that as a partner you can now take the cream off the top of the milk and enjoy the fees earned by all of the other fee earners, providing you with a much larger salary than you were able to generate on your own. However, that is where the problem lies. Generally in my experience of a small to medium sized partnership, there will be some very good fee earners, some mediocre fee earners, and some dreadful fee earners. If you have been in legal practice for any length of time, you will know the dreadful fee earners. They are the ones who have always got an excuse why they are only billing £70,000 per annum. More importantly, they will have a very convincing story why they will bill so much more next year and the year after. Let me share a secret with you; they never will!

The trouble for you is that if you take partnership, you suddenly have to carry these weaker fee earners, along with the mediocre ones. Smaller partnerships of three to eight partners generally can struggle to agree on decisions to remove poorer performers. Often the poor performer was one of the partner’s trainees and the partner is very loyal to them, which is nice, but not good business sense. What’s worse, it means that the partnership that you have courted so long is suddenly not so attractive. If you are lucky, you may earn slightly more than you were earning as a partner, but that is not guaranteed. So you wanted to become a partner in a law firm, and you got what you wanted. As they say, be careful what you wish for…

So do you have another option? Yes, of course, and thankfully now you have many more options available to you. You can take your hard earned fees somewhere else and keep most of the profits, by setting up your own law firm. This way, you can earn your £200-500,000 per annum and keep all of the profit once you have paid your expenses and costs. You should earn far more than you would as a partner in a small to medium sized practice and you can control your business. I see more and more people doing this, and the advantage now is that if the thought of the administration and accounting worries you, you can either outsource it to an organisation to do it all for you, or you can join a franchise that takes care of these parts for you. So you can carry on fee earning and keep the majority of your £200-500,000 per annum all for yourself. So do you still want to be a partner in a law firm?

If you would like some information of outsourced accounting facilities, or law firm franchises, simply sign up for my marketing guide below, and when you receive it, reply to the email and I will send you some very attractive offers to help get you started nice and quickly.

Have any questions about this or any other blogs? Please “Leave A Reply” in the box below and I will reply to you.

The Best Form Of Law Firm Marketing

Wednesday, March 23rd, 2011

If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest forms of marketing available to you. However, I know from talking with thousands of solicitors that it is the one marketing tool that time and time again they fail to use. This failure costs them tens of thousands of pounds of lost fee income every year. Is it costing you lost income?

So what is this big secret? What method are you not using that you should be?

It is the dull, yet tried and tested method of communicating with existing clients on a regular basis.

I have heard all of the reasons why it can’t be done:

  1. It costs too much;
  2. We don’t know what to say to them;
  3. If we did know what to say we would not know how to say it; and
  4. We don’t have a database.

Let me take each of these points in turn so that you too can start to benefit from the hundreds of extra new instructions a year that my consultancy clients benefit from.

1. It costs too much.

Not anymore. Software is now so much cheaper than it first was and there is a huge amount of choice available. So this excuse is no longer valid.

2/3. We don’t know what to say or how to say it.

Short and sweet is the answer here. People do not want pages of legal advice, they want snippets of information. Whet their appetite, and invite them to contact you if they would like more information. One hour a month and you could be talking to all of your clients every single month. Do you think if you did this you might occasionally receive more instructions from your existing clients? I know you would.

4. We don’t have a database.

If you start today and you take on 10 new clients a month and add these to your email list, you will have over 100 by the end of the year. If you take on more clients than 10 a month and actively start looking for opportunities to build your mailing lists (referrers of work, accountants, promotion on your website) you will soon have thousands of subscribers.

Email newsletter software is so easy to use that within 30 minutes you could set up an account, import your clients’ name and email addresses (easily from a spread sheet) and send your first email. Would that not be a positive thing to do today?

Imagine sending an email every month to all of your clients. Even if it is only 100 people at the start, soon that 100 will be 1,000. Imagine making an offer of your services to 1,000 people. They say that a direct mail shot is a success if 2% of recipients respond. But you would be sending this to your own database, people who have already bought from you and like you. Even on a 1% return that would provide you with 10 enquiries, every month! Even more important, because you are prompting the contact, these clients are not on a "ring around" for the best price, they are only going to be talking to you, "their solicitor". Loyal clients and increased profits, now that is my kind of marketing!

If you are not convinced that you absolutely must talk to your clients on at least a monthly basis, just think about this: I know as you do that most of your competitors are not communicating with their clients. If you start to do so, do you think that you would do better or worse than your competitors? Do you think when Tesco Law or Insurance Law becomes reality that you will have a more loyal client base if they have heard from you regularly every month and continue to do so? We all know the answers, so why not take some action now to protect your fee income in the future.

You can start by using the software that I use to communicate with my clients on a regular basis. It really is the best software out there, is easy to use and set up, and most importantly is incredibly reasonably priced (from $20 a month – it is in dollars because Americans still make the best software – don’t let the dollars put you off). You can find out more and request a 1 dollar trial here: AWEBER TRIAL. It is easy to set up (I am not a total techy but I use it on my own without any help and there is excellent online "live support"). Really, what have you got to lose?

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