The Law Society Gazette last Thursday lead on the front cover with a story about how CompareLegalCosts.com has attraced £500,000 in funding to help it grow. If you do not know already, CompareLegalCosts.com sends up to five fixed price quotes to consumers requesting help for private or business legal services. Should you be worried about this type of comparison legal site, or clamouring to sign up?
There is so much fear in the legal services market place at the moment and it seems to drive some solicitors to distraction, others to sign up for every type of new service promising unlimited clients forever, and some to ignore everything and keep doing what they have always done. Which camp do you fall into? If it is the last category, I very much worry for you. Doing what you have always done nowadays is certain to lead only to a reduction in new client instructions, unless what you have always done is have at least 10 different methods of winning new clients which you constantly and persistently develop. However, if what you have always done is just to ‘be there’, now would be a really great time to change that.
A Solid Marketing System Negates Pricing Arguments
If you develop a solid marketing system, meaning that you regularly communicate with past and existing clients, you really can generate as many new client instructions as you need. Of course this takes some time and effort and energy, but the consequences of failing to do this are almost guaranteed failure for your law firm in the future.
If you do not know what to do, or how to get away from the pricing nightmare where you believe that every client only wants the lowest price (as disproved by myself many times with many of my clients, and the American Express survey published on yesterday’s law firm marketing blog), you should download my free 8 Ways Guide at the foot of this page. Then you can see how I encourage you to set up simple marketing systems that ensure when a client asks you to help you with a legal issue, they are only asking you and not shopping around. This is the best and only place to be when it comes to marketing general legal services or High Street Solicitor services.
Take the action I suggest and you will not need to go on Legal Price Comparison websites or other websites offering quick fixes (at significant cost).
Do you agree? Please leave your comments at the foot of the page and I WILL answer them personally.
Author: Nick Jervis