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Law Society Gazette

Archive for the ‘Tesco Law’ Category

Legal Price Comparison Websites And High Street Solicitors

Thursday, July 5th, 2012

The Law Society Gazette last Thursday lead on the front cover with a story about how CompareLegalCosts.com has attraced £500,000 in funding to help it grow. If you do not know already, CompareLegalCosts.com sends up to five fixed price quotes to consumers requesting help for private or business legal services. Should you be worried about this type of comparison legal site, or clamouring to sign up?

There is so much fear in the legal services market place at the moment and it seems to drive some solicitors to distraction, others to sign up for every type of new service promising unlimited clients forever, and some to ignore everything and keep doing what they have always done. Which camp do you fall into? If it is the last category, I very much worry for you. Doing what you have always done nowadays is certain to lead only to a reduction in new client instructions, unless what you have always done is have at least 10 different methods of winning new clients which you constantly and persistently develop. However, if what you have always done is just to ‘be there’, now would be a really great time to change that.

A Solid Marketing System Negates Pricing Arguments

If you develop a solid marketing system, meaning that you regularly communicate with past and existing clients, you really can generate as many new client instructions as you need. Of course this takes some time and effort and energy, but the consequences of failing to do this are almost guaranteed failure for your law firm in the future.

If you do not know what to do, or how to get away from the pricing nightmare where you believe that every client only wants the lowest price (as disproved by myself many times with many of my clients, and the American Express survey published on yesterday’s law firm marketing blog), you should download my free 8 Ways Guide at the foot of this page. Then you can see how I encourage you to set up simple marketing systems that ensure when a client asks you to help you with a legal issue, they are only asking you and not shopping around. This is the best and only place to be when it comes to marketing general legal services or High Street Solicitor services.

Take the action I suggest and you will not need to go on Legal Price Comparison websites or other websites offering quick fixes (at significant cost).

Do you agree? Please leave your comments at the foot of the page and I WILL answer them personally.

Author: Nick Jervis

It Is Never About The Price Of Your Legal Services

Wednesday, July 4th, 2012

I always say if you are not selling enough of your legal services and you think it is solely down to pricing, you are wrong. It might be due to poor or inconsistent marketing, lack of applied thought or effort to the sales process, or general disinterest in sales, but it is not about your price.

It is always helpful when evidence supports my argument, so I was pleased to see that a UK survey by the American Express Global Customer Service Barometer confirmed that 61% of those surveyed said they would be prepared to pay more for excellent customer service.

Perhaps more importantly for High Street Solicitors, 81% said they believed that locally owned businesses provided the best customer service experience. So if you were scared of Quality Solicitors, Co-Op Legal Services or any of the newcomers, you can now rest easy. Well, almost.

Put in place marketing processes and systems to communicate with old and new clients consistently, and you will produce all of the clients you want and need AND be able to sell your services at the prices that you want to achieve for them.

Do you agree? Please leave your comments at the foot of the page and I WILL answer them personally.

Author: Nick Jervis

Anyone Fancy A Trucking Barrister?

Monday, May 21st, 2012

I have added a new blog about a new and perhaps surprising entrant to the legal services market – Eddie Stobart, the trucking firm.

To find out more, you can read the blog here: Eddie Stobart Law

Author: Nick Jervis

Tesco Law – Is There Really Any Need To Worry About It?

Wednesday, April 27th, 2011

Tesco LawWith the changes to the legal profession now only a few months away in October 11, the fear factor has always revolved around so called “Tesco Law”. Will the giant of the supermarkets come in to the legal profession and bulldoze their way into the legal services market wiping out all of the competition along the way? Well the good news is, after a trip to my local Tesco supermarket, I am certain that you have nothing to fear.

I am lucky in my home town of Nailsea to have a Waitrose as well as a Tesco. One day over the Bank Holiday weekend I had to go into both stores in quick succession. On entering the Waitrose store a member of staff smiled in my general direction, the aisles are nice and wide, an air of calm sat over the whole store. I was able to be quickly served by staff at the delicatessen counter and any restocking of shelves was going on around me but did not interfere in any way, shape or form with my shopping experience. When I needed to find something I was personally taken to the item in question. Finally, the checkout experience was simple and painless.

In a false state of calm I walked down to the other end of the High Street to Tesco. What a difference. Shelf stackers were everywhere, making it hard to get to any of the shelves without having to wait or move people. My wife dared to ask if there was any chance of her taking something from the shelf and was met with the confrontational response of “Well I have to load the shelves you know!” Lovely customer service!

Rather than the staff pushing trolleys being very careful to keep out of my way I am completely serious when I say they actually deliberately seem to drive the trolleys at speed into the path of oncoming customers. It almost seems to be a game amongst staff to see who can cause the most customers to jump out of their way for fear of damage to their vital organs. I was utterly amazed how aggressive all of the staff seemed to be towards their customers. At the checkout after the now eco- friendly but infuriating “do you want carrier bags” to which I always have to stop myself replying “No that’s fine I will levitate the shopping home” (sometimes I forget the reusable ones) the food and drink was thrown down with as much haste as possible. I was delighted to get out of the shop as quickly as possible.

So do we really need to worry about Tesco Law? Tesco has been at the top of its’ game for many years. I wonder if Sir Terry Leahy is the next Tony Blair, leaving the ship just before the many problems that have been covered over rise to the surface. If my shopping experience is anything to go by that is certainly the case. So for Tesco my advice is to work on your core supermarket service offering before even considering moving into the legal profession. We already have enough businesses offering dreadful legal services (not any of my clients I hasten to add), we do not need any more of those. However, Waitrose Law, now that could be very interesting.

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Author: Nick Jervis

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