If you are interested in the headline of this question, would you like the answer to this question immediately or at the end of this article? Which would suit you better? Now, you say. OK, no problem, I am happy to oblige (seeing as you asked so politely).
If you obtain the right website design for your legal practice, and then regularly add content to the website and promote it to potential clients, it could and should produce up to 50% of your new client instructions.
Yes, I did write 50%. Really!
A good solicitor website design will make it easy for your clients to navigate around your website, to find exactly what they are looking for and then easily make contact with you.
A bad solicitor website design, and sadly I see far too many of these, usually makes a whole host of mistakes, which make it almost impossible for the website to provide you with lots of new instructions.
These mistakes include:
- A simply unattractive legal website design;
- Difficult to use navigation in no logical order from a client’s perspective (usually in the order of the most important work in terms of profit costs generated to the law firm);
- Not enough navigation to get to the core sections of the website;
- Not built using the right type of content management system, making you hugely reliant on the company that builds the website (and bear in mind if it is producing 50% of your new client instructions this is not a position you want to find yourself in);
- Not built with Google in mind (thus making it hard for Google to assess what each page of the website is about so that it cannot index it well and therefore not be able to deliver hot prospects to you); and
- No easy to complete enquiry forms or methods of contact for the visitors to use to get in touch with you.
If a website should deliver up to 50% of your leads, as I know it can and should, and indeed does for many of my legal clients right now, it is really worth taking some time to find out how to achieve this, is it not?
I have written a guide all about good legal website design, how to avoid the common mistakes, and the best part is that it is completely free of charge. I have no vested interest, in that I do not offer solicitor website design services any longer, but I do have a vested interest in as much as I work with a lot of solicitors on a remote basis to guide them through a legal website design project. So my aim by letting you have access to this free guide is that if you like what I say, and you want a legal marketing expert to hold your hand through the whole process, you might choose me.
If you don’t, nothing bad will happen to you, so you might as well grab my legal website design guide now, yes?
Simply enter your details below and it will be with you instantly:
Author: Nick Jervis