Why didn’t anyone tell me?
I don’t know about you, but having been in business on my own for 10 years now, I sometimes feel frustrated that it took me quite so long to figure some things out, and this annoys me.
I am surrounded by some good friends and good business contacts, so it was not that I did not know the right people to ask, I really did. And the questions they could have helped me with would have allowed my business to grow and become more secure more quickly, which I can tell you that for someone who had left a steady and well paid job as a solicitor with two young children to support, would have been a very helpful thing.
I don’t mind mentioning that the first few years of establishing my business were tough; enjoyable and rewarding, but tough. So to have been handed a few shortcuts along the way could have been very useful, very useful indeed.
For example, if only someone had told me that all of the answers to all of my questions were already known by someone who was only a phone call away, I wouldn’t have spent three years working out the answers myself.
If someone had mentioned that I could buy a book or a download which would show me how to use email marketing from day one of my business, even with only a handful of people on my database, to generate regular client instructions from it almost immediately, that would have been very useful information to know too.
Although a part of me realises from working with so many solicitors over this 10 year period of my business, that often I cannot help a business owner until they are at the exact point that they are ready to get serious about growing their business.
Over the years I have worked with many solicitors who ‘think’ they ought to do a bit more marketing, or any marketing at all in a lot of cases, but often they are not fully committed to the cause so their interest wanes at the first hurdle as it suddenly seems a bit too much like hard work.
However, the solicitor who is committed to growing their practice and is at a point in their business ownership life that they are ready to take advice; well they overcome those small hurdles and they motor on through and they see transformational growth over time.
Which stage are you at with your practice now? Are you mildly curious about marketing or are you ready and committed to seeing real growth? If it is the latter, now would be a great time to take advantage of my Easter offer, whereby you will receive all the tools that you need to market your practice, along with a one on one telephone consultation with me to plan your marketing attack!
So you can spend Easter reading the materials and then straight after we can talk and ensure you do not have to endure the slow growth I made when I started my business. You can take my advice and use all of the short cuts available, saving you a lot of pain and wasted months in the process!
Author: Nick Jervis