Legal Newsletters For Solicitors | Email Newsletters For Solicitors
If you are a small to medium sized firm of solicitors you do not usually have a marketing department. However, you realise from reading specialist legal marketing websites like this one that it is vital that your clients receive some communication from you on a regular basis, ideally at least monthly but in my opinion a lot more. However, without a marketing department to write and send this legal email newsletter for you, and with your fee earners too busy earning fees to do it, how can you keep in touch and win new business?
You Need A System To Follow For Your Legal Email Newsletter
The important point is to make the writing of your legal newsletter as simple as possible. Your clients are short of time so they do not need pages and pages of content, but they absolutely do need to hear from you regularly or you will lose them to your compeititors. Your prospects may only need your services from time to time, and it is vital that when that time comes, your name is the first legal practice that springs to mind. You have to keep communicating with them. Are you?
“Thanks Nick, for constantly reminding us to send emails to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.”
Jonathan Tyler, Seth Lovis & Co Solicitors
You Need A Simple System For Your Legal Newsletter
The important point is to make the writing of your legal newsletter as simple as possible. Your clients are short of time so they do not need pages and pages of content, but they absolutely do need to hear from you regularly or you will lose them to your compeititors. Your prospects may only need your services from time to time, and it is vital that when that time comes, your name is the first legal practice that springs to mind. You have to keep communicating with them. Are you?
Not Stiff Legal Content
I understand sales and marketing very well, it is my business to do so. I also understand the legal world very well as that has been my business for over 21 years. Most newsletters for solicitors are incredibly “stiff” and “dry” in content. For a newsletter to sell more of your services it MUST be easy for your clients to read. Your clients are not solicitors so they want easy to read and easy to understand information. Once they realise that the issue you are talking about relates to them that is when they call you. That is the sole purpose of the newsletter, so why do so many newsletters try to explain the full statute and case law to individuals or business owners who have absolutely no interest in that depth of subject matter? This simply does not work.
So What Should You Do?
The answer is to have content for your legal newsletter or internet newsletter that is engaging, topical and not too legal or dry.
I understand legal marketing very well, it is my business to do so. I also understand the legal world very well as that has been my business for over 21 years (14 of those as a solicitor). I appreciate that you are busy, very busy.
Whilst on one hand you know that you should send a legal newsletter, on the flip side you just do not know where to start or how to start.
This is why I have put together a complete system for you; a blueprint for you to borrow, steal and use at your will to create your legal email newsletters quickly and easily.
The Legal Email Newsletter Blueprint
This complete system will show you, step by step with both printed and video guides (to make this as easy as possible for you):
- How to set up email marketing software in minutes;
- How to create content easily for your legal newsletters;
- Precedents to use instantly – An ever growing library of resources for you to use including legal email newsletter headlines, topics to cover etc; and
- How to persuade clients to contact you without having to sell at all.
Discover More Now
Don’t wait any longer. You know that you need a legal email newsletter that delivers clients to your practice, so enter some details to find out exactly how you can do this right now:
Or if you are ready to take action and see results now:
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.