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5 Most Common Law Firm Marketing Mistakes
Testimonials
We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!
Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.
He is now an integral and indispensable part of our team.
Julie Glynn, Partner, Glynns Solicitors.
"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"
Jenny Batchelor, Batchelor Myddelton Solicitors.
"When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn't think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves."
"In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick's advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77."
"So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That's what I call a result – well done Nick!"
Tim Bishop, Managing Director, Bonallack And Bishop Solicitors Salisbury
Law Firm Marketing Resources
Looking For Marketing Products Or Resources To Make The Marketing Of Your Solicitors Practice Easier And More Effective? Look No Further!
For Solicitors Marketing Products Click Here »
This is where I list services that I recommend you should be using to promote your services. Any resources that I list here have been tested/tried or reviewed by me.
Email Marketing Software
Email Marketing/Newsletter etc Aweber
Aweber is the email marketing software that I use for all of my marketing communications with my clients and prospects. It is simple, has fantastic delivery rates and is incredibly cost effective. It can be set up in minutes and costs less than 20 dollars a month. You can even take a free trial. There are loads of helpful videos to show you how to set it up and get it up and running. There really is no longer any excuse for not communicating with prospects and clients alike from now!!!!
If you are not currently building a database, or do not have a way of emailing all of your clients at the push of a button, I cannot recommend the software that I use highly enough. The reasons I think you should be using this software are:
- It allows you to contact all of your clients at the press of a send button.
- You can use a ready made template to prepare client newsletters.
- It is a great "lead capture" tool, allowing you to promote practical legal guides both online and offline (eg promoting your "7 Reasons To Make A Will ("LMP 5") in advertisements) to send people to your website to download them. This software can manage the download automatically, capturing the client's name and email address for future marketing activities as well as delivering the guide to them, all without you lifting a finger.
- You can add a page to your website so that secretaries can add all new clients to your email database.
- It is safe and secure - every client must click a link in the email that they receive to confirm their addition to your list thereby ensuring that they are not being spammed.
- You can pre-programme newsletters or emails to go out to your clients at a specific time in the future.
- You can access the software from any computer, so you do not have to be in the office to draft an announcement to your clients.
- You can export from the online database to an excel spreadsheet, thereby ensuring you always have a back up of your contacts.
Tracking Numbers
These are telephone numbers you issue for your different advertising and marketing projects so that you can see exactly which of your methods is making your phone ring. Essential if you want to do more of the marketing that works, and stop the marketing that never makes your phone ring.
When you click the link a new window will open showing special offers for The Best Of which is a national franchise - City Numbers are happy for you to make the most of these special rates which make considerable savings for you.
View Tracking Numbers from City Numbers
Webinar Software
Go To Meeting provide the most commonly used software (and advertise on National TV which is unusual, but perhaps conmforting). I use this webinar software.
View The Webinar Software From GoToMeeting
Getting To The Tope Of Google
If you understand anything about website marketing, particularly search engine marketing, you will know that there is an awful lot of rubbish written about it. You will also no doubt, like I do, receive about 50 cold emails a week from Search Engine Marketing companies telling you that they can get you to the top of Google. Now this always makes me laugh, as if they are that good at website marketing, why are they having to resort to spamming me with poorly written emails? If they were good at any form of marketing they would at least do some research and refer to that in their email, but alas no. These companies practice shocking marketing methods to promote their services, so you really do not want them working on your website. So what can you do?
You can do exactly what I do, and use tried and tested methods that work (and that do not cost thousands of pounds every month). To find out more, read my Storm To The Top Of Guide by downloading it below:
Google Adwords Keyword Tool
Find out which words to target for your pay per click marketing on Google:
Track Your Results With Your Search Engine Marketing
How are you doing on Google? If you are targeting certain keywords how can you monitor them? For example if you are targeting "Solicitor YOUR TOWN NAME" how can you tell if you are moving up the Google Search Engine Charts? With Advanced Web Ranking is the easiest way. I use this software for all of my websites and it keeps track on my keywords to make sure I keep rising up the Google, Bing and Yahoo charts.
Advanced Web Ranking Enterprise!
Social Media Tools
- Hootsuite - In my opinion the most useful tool for managing your Social Media channels.
- Search Twitter To See What People Are Saying About You?
- Protect Your Company Name On:
Marketing Blueprint, Step By Step, Month By Month
» Marketing4Solicitors ToolKit
Books You MUST Read
» The Checklist Manifesto - Atul Gawande
» Michael Gerber - The E Myth. Systemise your business for maximum results!
» Click to view the paperback version of The Rise And Fall - Gerald Ratner
