Legal Marketing Tips
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Recommended Marketing Reading For Solicitors
I read far too many marketing books for it to be healthy, and I recommend the best ones here. If you are looking for some quick fixes there are some excellent books here to give you some new ideas for marketing your legal practice. If you know of any others, please get in touch with me and let me know.
Are Your Legal Team Rotten Fish or Fragrant Flowers?
Whilst reading one book recently, it struck me how I have been in some
solicitors' practices where morale seems very low, and where a large change in
staff's attitude has hugely changed the fortunes of the firm.
If
you would like ideas to turn your team into Fragrant Flowers, I highly
recommend the "Fish" book here:
Blink
Although Tipping Point is perhaps Malcolm Gladwell's best known book, I found Blink to be far more enlightening and incredibly useful in better understanding why we should trust our gut feeling more. An essential took for solicitors, whether in the courtroom or when hiring new staff. This is an excellent and thought provoking read.
Improving Your Business
If you are looking for an easy read with some sound business principles from a self made millionaire, you will find Duncan Bannatynes' book to be very uplifting and it will make you think how you can apply some of his tips to your legal practice. I particularly like his model for deciding whether to build a new gym in a certain location - can it be applied to Solicitors Practices too?
Website Marketing - The Big Red Fez
If you are looking for a quick fix book that will quickly provide you with some excellent ideas to improve the performance of your website, The Big Red Fez from Seth Godin is money well spent. Click on the image to read more about it.
Push Your Legal Marketing Over The Edge
Not a pure marketing book, but an excellent read to make you challenge the way you think about business in general. If you are short of ideas, and want a book that might explain why one solicitor has a thriving and successful solicitors practice whilst his next door neighbour does not, read this book. Click below or on the image to see the book.
A Practical Guide to Handling Claims Against The Motor Insurers' Bureau
OK now I have to confess that this book has absolutely nothing to do with marketing a solicitors practice, but I did write it and it is my website.... On the plus side, it is still selling well and hopefully it convinces you that if I can persuade a legal publisher to publish my works then I must know something about books. Click below or on the image to see the book.
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Please call me for a free no obligation discussion on 01275 855525 or complete my free enquiry form and I will be in touch with you. Nick Jervis, Solicitor (non-practising).