Advertising For Solicitors. Solicitors Advertisements.

8 Ways To Instantly Attract New Clients: FREE GUIDE

Solicitors Guide, 8 Ways To Instantly Increase Your Profits.

Generating clients from your website
Avoiding fatal mistakes
Increasing your profits, instantly
Referrals: simply and regularly.
Much more

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5 Most Common Law Firm Marketing Mistakes

Testimonials

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors.

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."

Robert Gray
Gray Hooper Holt Solicitors.

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Solicitors' Advertisements

Advertising is easy: - if you know what you are trying to achieve it really can and should be. However, often the trouble with Solicitors' advertising is that it does not have the focus required. Ask yourself what you are trying to achieve. For most practices the answer is simple: to attract new clients. If you are trying to attract new clients, you have to completely put yourself in the shoes of your potential client, and speak in their language.

If this is the case, and it is, why do so many solicitors' advertisements have their firm name prominently placed at the top of them? EG.

ABC & CO SOLICITORS

We solve all your legal problems:

Conveyancing
Personal injury
Employment

Address etc

If your advertisements look anything like this, please do something about it. If you are not a multi national practice with a huge marketing budget, you should only focus on Direct Response Advertising. The only action you should be looking for is that potential clients contact you in any way, shape or form. If you can get an instruction immediately, all well and good but that will not always be possible. But if you offer something of interest to your potential clients, they will contact you. Once they do that and give their permission to hear from you, you can keep in contact with them month after month until they have a need for your legal services.

Follow the basic advertising formula AIDA:

Attention
Interest
Desire
Action

Attention

The headline must speak of benefits and grab ATTENTION, e.g.: "Discover How to Move House the Stress Free Way!"

Interest

Now you have set the tone, you need to develop the INTEREST of your prospects, e.g.: "Moving house is one of the most stressful experiences you will ever experience."

Desire

Now we have to create the DESIRE to interact with you, to take things to the next level: "We have prepared a 15 page booklet which takes you through the process from start to finish, warning you of all the potential pitfalls and how to avoid them. This booklet uses our experience gained by helping over 5000 people move house in the last X years."

Action

And now for the ACTION part:"Request the free guide now by ......" This can be any call to action, e.g. by emailing, telephoning, or even better visiting your website where they will see how else you can help them.

Free Guide - 8 Ways To Instantly Increase Your Profits

Can you be certain that you are using all of the marketing techniques that you should be to generate new instructions? Are you using the methods ALL of my consultancy clients use successfully to generate new client instructions every month on auto-pilot?

The fatal mistakes most solicitors make with their advertising along with a formula to use to correct them
How to finally find out what is working for you so you can do more of what works and stop doing what is not working
The best form of marketing for solicitors (and you will be pleased to hear it does not involve spending thousands of pounds)
How to make more of your free advertising space (your premises)
Website marketing - what are you missing, how can you improve?
Creating your army of salesmen for your services
The one tip that could instantly increase your profits with NO COST whatsoever

I want to help as many solicitors as possible to prepare for the changes coming into our profession (de-regulation).

You have nothing to lose and much to gain, so download the guide now and start taking the action that will bring you huge rewards.

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