Legal Services Act Reforms

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5 Most Common Law Firm Marketing Mistakes

Testimonials

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors.

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"When I started receiving Nick’s advice on pay per click advertising, I followed some of it [with a considerable degree of success] but really didn't think it was necessary to follow it all. Well, not for the 1st time, I have had to eat my words. In the last year or so I have mended my ways and now follow Nick’s advice to the letter. The statistics speak for themselves."

"In the period 19/6/10 to 18/7/10 my monthly pay per click campaign cost me £1,831.58 [that’s 735 clicks at an average of £2.49 each]. I thought that was pretty good. However, since taking on all of Nick's advice, the identical period this year saw a massive improvement in broadly identical campaigns – 1,078 clicks at an average of just £1.64 each, totalling £1,764.77."

"So not only have I saved myself over £50 every month, but I also get almost 50% more clicks! That's what I call a result – well done Nick!"

Tim Bishop, Managing Director, Bonallack And Bishop Solicitors Salisbury

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David Clementi/Carter

Solicitors Guide, 8 Ways To Instantly Increase Your Profits.

De-Regulation (David Clementi as it was) - the changes and protecting your legal practice against the impact of Tesco Law.

Personal Injury Solicitors looking for leads, please see: Loyalty Law

Solicitors should always be the preferred choice for provision of legal services. However, solicitors need to embrace basic marketing practices now to capitalise on the increased use of legal services that will follow from large retailers entering the legal market. As when Claims Direct and TAG entered the claims market and accident victims were made more aware of their right to claim, so the same increase in public awareness will be true when the retailers promote other legal services.

What will the retailers do better than a solicitor? Look at how the supermarkets now deal with their customers, and implement some of their techniques into your practice.

For instance if you enter a supermarket, you would have to be extremely short sighted not to notice that they also can provide you with a credit card, car insurance, mobile phones and loans to name but a few of their additional services. When a client enters your practice, do they know that as well as helping them to move house you can also write their will, look after their accident claim, and introduce them to a mortgage provider? In a lot of cases the answer sadly is no.

You should apply sound lecture techniques to your clients:

Shout what you can do from the rooftops
Do it well
Tell your clients you have done it well
Ask your clients to tell their friends and colleagues

This is very basic marketing but highly effective.

The other aspect the retailers will excel in is keeping in touch with their customers/clients. If you go into a supermarket this week but not for another three months, will you receive some communication from the supermarket? Yes, of course you will, either in the form of an email, a voucher, a credit card statement or some other form of advertising. Can the same be said of a client who uses your services this month but not again for another three months? Keep in touch. The least you should do is a quarterly newsletter by email or post. If the content is useful you will be helping your clients and alerting them to the other services you offer.

Act now and protect your future income.