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Testimonials
We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!
Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.
He is now an integral and indispensable part of our team.
Julie Glynn, Partner, Glynns Solicitors.
"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"
Jenny Batchelor, Batchelor Myddelton Solicitors.
"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."
Robert Gray
Gray Hooper Holt Solicitors.
Law Firms Taking Leap Of Faith Into Legal Marketing
Law firms taking leap of faith into marketing 24 January 2005 By Andrew Towler, The Solicitors Journal. www.solicitorsjournal.com
Law firms are slowly starting to run themselves as commercial entities and are investing in marketing, according to latest figures. Research by Marketing Professionals, a Manchester-based consultancy, shows an increase of 35 per cent in marketing investment by law firms in 2004, with this figure expected to rise in 2005. The study also shows that the transition to embrace the concept of marketing since the Law Society relaxed its restrictions in 1986, has been slow. Jonny Cainer, from Marketing Professionals said: "Understandably it took a major leap of faith for managing partners to place their trust in professional marketers twenty years ago but now most recognize that it is an essential tool for their firm to survive in an increasingly competitive marketplace. We have noticed that the reluctance of older, senior partners is being brushed aside by younger, ambitious partners who want their firm to grow and compete in a commercial environment."
Nick Jervis, director of Bristol-based legal marketing specialist, Samson Consulting, said: "Firms have started to realise that it is better to spend money on their own brand, and control their own destiny, as opposed to pushing someone else's services. The behaviour of certain small claims companies have helped with this transformation, as lawyers don't want to be associated with these unethical businesses, so need to market their own practice. It has become a necessary expenditure." The Law Society has welcomed the culture change, a spokesperson saying: "It makes sense for firms to have a coherent marketing strategy. The market for legal services is very competitive. Also there is a growing number of unqualified, low quality operators offering legal services and so it makes sense for firms to promote to the public the advantages of seeking help from solicitors who are properly qualified and regulated." The prospect of law firms adopting a more commercial structure has been thrust into the spotlight recently with Sir David Clementi's proposal that restrictions be lifted on external investment in firms.