Legal Marketing Tips
Sign up for free monthly legal marketing tips that will instantly transform your marketing activities and increase your profits. I will never pass on your email address.
Tesco Law - How to Protect Your Legal Practice?
Solicitors should always be the preferred choice for provision of legal services. However, solicitors need to embrace basic marketing practices now to capitalise on the increased use of legal services that will follow from large retailers entering the legal market. As when Claims Direct and TAG entered the claims market and accident victims were made more aware of their right to claim, so the same increase in public awareness will be true when the retailers promote other legal services.
What will the retailers do better than a solicitor? Look at how the supermarkets now deal with their customers, and implement some of their techniques into your practice.
For instance if you enter a supermarket, you would have to be extremely short sighted not to notice that they also can provide you with a credit card, car insurance, mobile phones and loans to name but a few of their additional services. When a client enters your practice, do they know that as well as helping them to move house you can also write their will, look after their accident claim, and introduce them to a mortgage provider? In a lot of cases the answer sadly is no.
You should apply sound lecture techniques to your clients:
- Shout what you can do from the rooftops
- Do it well
- Tell your clients you have done it well
- Ask your clients to tell their friends and colleagues
This is very basic marketing but highly effective.
The other aspect the retailers will excel in is keeping in touch with their customers/clients. If you go into a supermarket this week but not for another three months, will you receive some communication from the supermarket? Yes, of course you will, either in the form of an email, a voucher, a credit card statement or some other form of advertising. Can the same be said of a client who uses your services this month but not again for another three months? Keep in touch. The least you should do is a quarterly newsletter by email or post. If the content is useful you will be helping your clients and alerting them to the other services you offer.
If you did not receive this article by email but would like to be the first to receive my articles in the future, please click to Sign Up For Free Monthly Legal Marketing Tips. If you do not sign up you might miss the "Next Big Marketing Event" and be behind your competition.
Would You Like Results For Your Legal Practice?
Please call me for a free no obligation discussion on 01275 855525 or complete my free enquiry form and I will be in touch with you. Nick Jervis, Solicitor (non-practising).