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Yellow Pages Advertising for Solicitors - does it work?
Yellow Pages Advertising For Solicitors
I often hear comments such as "we get a lot of work through Yellow Pages and advertising in the local free property paper". Yellow Pages is NOT a good source of leads on its own.
If you take a look at the Solicitors section, how could you ever make a choice on which solicitor to use? What actually happens is that the local advertising in the local property paper builds brand/name awareness of that legal practice. When the potential client looks in the Yellow Pages, they see the solicitors practice name they recognise and call the firm. I have reduced the size of many Yellow Pages advertisements and generated exactly the same number of leads in the following year, proof that Yellow Pages is often only used as a phone book.
Again, you can see this is happening yourself by asking in far more detail how the client found your firm. If the first answer is Yellow Pages, the next question has to be "have you seen our advertising in any other publications (ie the local paper, the position of your office on a high street etc).
If you would like your current Yellow Pages advertisement redesigned AND to make it more effective and still reduce the amount you spend on advertising (yes including our fees) please email info@samsonconsulting.co.uk or call me for a free no obligation discussion on 01275 855525. Nick Jervis, Solicitor (non-practising).
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