Legal Marketing Tips
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I want to talk to you this month about a simple marketing method (and incredibly cost effective) that you should be using to cross sell your legal services. Would you like a steady stream of clients knocking on your door every single month without any advertising costs or expenses?
As a solicitor (non-practising) you will not be surprised to hear that I market my business exactly as a solicitor should do. To market a solicitor's practice you need to prove your legal expertise to your clients and potential clients. To market my business as a legal marketing expert, I need to convince you, my potential clients, that I have legal marketing expertise. How should we both achieve this? There are three core methods that I use that should be used by every solicitor reading this.
1. Three Essential Marketing Tools You Must Use
The three essential tools you simply must use if you would like a constant stream of new business enquiries for your practice are:
2. Client Newsletters
I will look at the remaining two items next month, but this month I want to concentrate on client newsletters.
3. Do They Work?
Yes, Yes and Yes! If you are reading this it should be proof enough. I send a monthly newsletter to prove my expertise to you as a leading legal marketing expert. You need to prove your expertise to your clients as a leading legal expert. What better way is there to do this than to keep in touch with your clients every single month with some very practical, easy to read, legal tips and advice?
4. Content?
The content of your newsletter must be written for your clients' benefit. You should not be trying to sell your services (this will happen automatically but not if that is all you are trying to achieve). The purpose of the newsletter should be to talk to your clients about issues that may effect them and to provide a summary of how they can protect their interests (of course using your skills). For instance, at the moment there are a number of topical issues which will appeal to all or some of your clients in one way, shape or form:
5. How Does Educating Clients Sell Your Services?
Often solicitors are worried about giving away free advice. They ask me how I can afford to give away so much useful advice in my newsletters when, like solicitors, I make a living from selling my advice. However, I know that by giving away some of my knowledge, by proving my position as a leading legal marketing expert, the returns in the longterm will far outweigh any short term losses. It is the same for solicitors. Providing some free information on a monthly basis (yes that is the ideal although once a quarter is a good start) will bring you much more business in the longterm.
6. Reasons Why Newsletters Will Work For You
If you are still not sure that a newsletter will work for you, here is a summary of why it really will bring you in new business:
Do You Need Your Newsletters Written and Designed For You?
I write and design newsletters for many solicitors. If you would like a sample and prices please contact me by email info@samsonconsulting.co.uk or call me on 01275 855525. Nick Jervis, Solicitor (non-practising).