Legal Newsletters, Newsletters for Solicitors, Solicitors Marketing Newsletters

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Testimonials

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors.

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."

Robert Gray
Gray Hooper Holt Solicitors.

» Read More Testimonials?

Solicitors Newsletters

Legal Newsletters MUST be a core part of your marketing strategy, but they can be incredibly time consuming and tedious to produce. So how about a solution for a unique email legal newsletter that actually makes your telephone ring, is cost effective and will work for you?

Legal newsletters should be a simple marketing method (and incredibly cost effective) that you should be using to cross sell your legal services. Would you like a steady stream of clients knocking on your door every single month without any advertising costs or expenses? Would you like these coming from a newsletter that is informative, engaging and unique to your practice (as opposed to exactly the same as hundreds of other solicitors newsletters)? Would you like your legal newsletter prepared for you, all of the content written and it sent out for you too? Great, we can do all of this (and I promise you will be amazed at the price too)!

More Instructions With Very Little Effort?

As a solicitor (non-practising) you will not be surprised to hear that I market my business using the same methods that a solicitor should be using. To market a solicitor's practice you need to prove your legal expertise to your clients and potential clients. You need to convince them that you are a legal expert. It is no different for me; to market my business as a legal marketing consultant, I need to convince you, my potential clients, that I have legal marketing expertise. How should we both achieve this? Let me come onto this in a monment

The second point to consider is again that my service is not too dissimilar from yours. Clients may only need me from time to time, and when they do decide that they need me, I need to be in the front of their minds. You need this too, to be in front of potential clients so that when they need to use a solicitor, or need to change their current solicitor because they have had enough of them, your mind is the first and only one that jumps out in front of them.

Both of these points mean that you absolutely MUST be sending a legal newsletter to your clients at least once a month. Are you doing this? If not, I assure you that you are missing out on many new instructions which could be producing thousands in extra profit costs.

Legal Newsletters

If I have at least convinced you to be a little interested in Legal Newsletters, here are some other things to consider (and some common objections that I hope I can help you to overcome.

1. Do They Work?

Yes, Yes and Yes! If you are reading this it should be proof enough. I send a monthly newsletter to prove my expertise to you as a leading legal marketing expert. You need to prove your expertise to your clients as a leading legal expert. What better way is there to do this than to keep in touch with your clients every single month with some very practical, easy to read, legal tips and advice to show that you are really at the top of your game?

2. Where Can I Obtain The Content?

The content of your newsletter must be written for your clients' benefit. You should not be trying to sell your services (this will happen automatically but not if that is all you are trying to achieve). The purpose of your legal newsletter should be to talk to your clients about issues that may effect them and to provide a summary of how they can protect their interests (of course using your skills). This might include articles covering topics such as:

Moving Home - how to move home in a difficult conveyancing market.
Lasting Powers Of Attorney - what do they do for you?
Is there really a Compensation Culture?

There are thousands of topics I could write about (and have done so), so if you are asking me to do all of this for you, you really do not have to worry about writing the content, just deciding that you do want to be sending out a monthly legal newsletter.

3. How Does Educating Clients Sell Your Services?

Often solicitors are worried about giving away free advice. They ask me how I can afford to give away so much useful advice in my newsletters when, like solicitors, I make a living from selling my advice. However, I know that by giving away some of my knowledge, by proving my position as a leading legal marketing expert, the returns in the long term will far outweigh any short term losses. It is the same for solicitors. Providing some free information on a monthly basis (yes that is the ideal although once a quarter is a good start) will bring you much more business in the longterm.

4. Reasons Why Newsletters Will Work For You

If you are still not sure that a legal newsletter will work for you, here is a summary of why it really will bring you in new business:

It proves your legal expertise
It allows you to prove your expertise across many areas of law not just the one your client was introduced to you from. This is vital. Most clients on your database will have come to you with one legal issue and gone away when that matter has been dealt with. If they suddenly start hearing from you about many different legal issues they realise that you can help them in many different areas. It stops you having the phone call with your client where the client says "I did not know you offered that service" (yes I do know that happens an awful lot more than it should do).
It allows you to send visitors to your website so that they can be reminded again of all of your services. When we email the newsletter start each topic in the body of the email but allow the reader to click through to your website to finish reading the newsletter. This has a dual benefit in that if the article in question is not of interest to your reader they can skip down your email newsletter to the next article, and you can measure how many people have clicked through to your article so you know you are not wasting your time (there is technology available to do this for you). In addition, by clicking through you have taken them onto your branded website. They have been reminded of your brand and have seen all of the services you offer on your website.
It can be incredibly cost effective! Emails cost nothing and our service is very cost effective.
It proves you are at the top of your game and efficient. If you show clients you have good knowledge of the legal market, and you regularly keep in touch with them, it puts you streets ahead of your competition. This is a very good thing when your future clients are thinking about which solicitor to choose to help them!

How About A 'Done For You' Legal Newsletter For You?

If you did only one new 'marketing thing' this year and you do not already send an intelligent, bespoke (please not the same one as 300 other solicitors are sending) legal newsletter for your law firm, do this! I know how important this is, so I spent some time finding the best provider of bespoke newsletters who are now writing newsletters for many of my best clients who are all seeing positive results. Not only this, but they are also seeing the most important thing; 'return on investment' in the form of new client instructions.

The only way to find out about my secret supplier is to enter your details below. I will then arrange for a full brochure and pricing details (you will be very pleasantly suprised) to be sent to you.

Alternatively, please call on 01275 855525 to arrange a mutually convenient time for a conversation about Legal Newsletters.

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