Email Marketing For Solicitors and Lawyers

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A WORD FROM NICK

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"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results" Jenny Batchelor, Batchelor Myddelton Solicitors.

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Email Newsletters For Solicitors

Great For Keeping In Touch and Generating New Instructions!

On numerous occasions I have stressed the importance of staying in touch with clients and prospects. Quite frequently I am told that the reason solicitors do not keep in touch with clients and contacts is two fold:

Cost; and
Not maintaining an up to date database

After hearing this for so long from so many different sources, I decided that as I am a marketing consultant, and as marketing is all about giving your clients what they want, I ought to do just that.

I now have a solution for you that costs you very little in the way of both time and money, but allows you to keep in touch with your clients regularly!

If you have made it as far as this page, then you are now reading your solution. Email newsletters are free to send and excellent for keeping in touch with your clients. So what are you waiting for? Let me deal with your concerns, fears and initial reaction of "that won't work, will it?".

It Will Cost Too Much

I thought I would deal with this point first as I am sure it is the first one on your mind. I can set up an email newsletter for you, designed for you to match your website or in a new style if you have no website or are not happy with it's design for as little as £500. On a monthly basis I can then add new content to the template from as little as £500 per month (I use the "I" word losely here - it means "my clever design team".

Now considering that £500 is an average conveyancing fee in some areas (if it is not you should be charging more) and it is also certainly cheaper than a purchased personal injury claim. If you have only 500 people on your database you should expect at least three or four enquiries a month from a newsletter but as your database grows (I take care of new additions each month too) then you will generate more.

We Won't Update Our Database

You do not need to. Just send new client email addresses to me each month and I will add them to your newsletter list.

We Don't Have A Database

I have heard this so many times before, but please it is not fatal. Even if you have no data whatsoever, or have not previously collected email addresses, start now and you will soon have a database. All you need to do is store a contact name and email address in an Excel spreadsheet and suddenly you do have a database.

Who Will Supply The Content?

If you can see the benefit and the only thing holding you back is this, then I can supply the content for you too. Of course it adds to the cost, but I am more than confident the newsletter will pay for itself.

Anything Else?

If I have missed anything else at all please email me and I will be glad to answer any further questions.

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