Marketing Legal Services | The HOW TO Guide for Solicitors!

8 Ways To Instantly Attract New Clients: FREE GUIDE

Solicitors Guide, 8 Ways To Instantly Increase Your Profits.

Generating clients from your website
Avoiding fatal mistakes
Increasing your profits, instantly
Referrals: simply and regularly.
Much more

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5 Most Common Law Firm Marketing Mistakes

Testimonials

We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!

Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.

He is now an integral and indispensable part of our team.

Julie Glynn, Partner, Glynns Solicitors.

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."

Robert Gray
Gray Hooper Holt Solicitors.

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Marketing Legal Services Effectively

Immediate Action That Will Generate New Clients For Your Legal Practice

Whenever I visit a new law firm, I can almost guarantee what I am going to find when I walk through the door. For those of you reading this newsletter, even if I have not visited you before, I would gladly make a bet that if I did I would find (or not find) at least three of the following:

Outside the office, there will not be any bright illuminated welcoming signage
There will be no friendly advertising posters with offers in the windows
As I walk in the receptionist will be behind a nice high desk ensuring they are well hidden from new arrivals
When I am sitting waiting to meet you I will have various options of reading materials, from newspapers to charity leaflets, and if I look really closely I will find one practice brochure which is several years out of date, or worse still a selection of Law Society brochures telling me that I should go to the Law Society website to find the right solicitor for me
On the walls there will be old legal pictures which perhaps the lawyers find mildly interesting, but clients find depressing

With just some simple changes you can make your reception and meeting rooms amazing cross selling tools that will bring in an abundance of new business for you. The question is can you be bothered?

Your client welcoming areas should be generating a good handful of new instructions for you at least every month, but preferably every week. If you want to make your life easier, please before you spend anymore money on advertising or an amazing website from a website design company that knows absolutely nothing about generating new business for solicitors, make these simple changes and then you can use the extra profit costs generated to look at other marketing methods.

A Personal Injury A Board For Solicitors.

Outside Your Offices

Stand outside your offices and look at your client's first experience of your business. Is it bright and welcoming? Is there a nice bright sign with your practice name and the word "solicitors" boldly on display? If there is lighting are the bulbs all working? If not replace them. You are solicitors and your attention to detail is what makes you good at what you do. But what impression does your client have of your practice if the outside of your buildings is shoddy?

Do you have an A Board outside your offices to stop people passing your office without realising how you can help them? If not, seel LawBoards.

Reception

An old gripe of mine is solicitors that still shut for lunch. If you do and this is the most prominent sign on your front door, expect to lose plenty of business to your competitors. It takes no time to set up staggered lunch breaks. As the legal world becomes more and more competitive it is these small changes that will determine whether you remain in business.

Reception Desk

Generally these days money is not handed over the counter so there really is no need for a high imposing reception desk. The reception desk should be no higher than a normal desk and should be free of clutter and welcoming.

Selling More Of Your Services

You now have a captive audience. A client or visitor is sitting in your reception area for five minutes or more and they are in the frame of mind of all matters legal. So what should you give them to read? The Times, a Rugby Magazine, Country Life? NO NO NO. Whilst they are in your offices they should be allowed to read about one thing and one thing only - your business!

If you have any of the above, along with charity leaflets, other local business cards and brochures etc, remove them immediately. Are you in business for your business or someone else's?

You need a selection of promotional materials. You need a general practice brochure, but you also need much more. You need legal information sheets, guides to making a will, moving home essential checklists etc. Anything which is related to the type of legal services that you provide must be available for your clients to read whilst they are sitting targets for you to sell to them.

Any practice where I have made these changes and provided a range of promotional materials sees an immediate return. The LawKits that I have designed that cover all areas of law and are written in client friendly language will produce new enquiries for you, have you bought your own branded LawKits? Do you want more business? CLICK HERE FOR LAWKITS

Free Advertising Space

Lastly, what is on your walls? If you think about your target audience, those people sitting there waiting to talk to you, or thinking about instructing you, what is their frame of mind? Nervous, wary, unsure? All of the above? So how can you reassure them? What if you had several client testimonials printed off, professionally framed and dotted around reception. Would this help to convince them you were the right firm for them? Absolutely it would, so have you done it yet?

I know that implementing any of these changes will have an impact on your business, but implementing all of them will have a dramatic impact. So what are you waiting for?

If you need some help with the implementation, why not ask me to come in and carry out one of my marketing health checks. I will spend half a day with you, which can include me making immediate changes to your reception area. If you are interested in generating new instructions please call me on 01275 855525 or email info@samsonconsulting.co.uk