Legal Marketing Tips
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I appreciate that many solicitors are very sceptical about the ability to win new business from their website. I can assure you that many firms are doing this. If you are not producing at least 20 new client leads each and every month you are missing significant opportunities. This is an incredibly conservative number but I choose it as whatever the size of your practice you should be able to generate this number of leads without much difficulty.
1. Does your solicitor website represent you?
Your website MUST reflect your practice. So often I see websites which promise that the firm is modern and dynamic when really it is a traditional High Street Practice. It does not matter whether you are modern and dynamic or a High Street Practice, what matters is that your website accurately reflects your service. Having a completely different message on your website will confuse prospective clients and prevent them from using your services.
2. Remember benefits not features
I regularly refer to this in my newsletter but I make no apology for it. You must communicate in all marketing mediums in the language that benefits your clients. Rather than saying you have been established for 150 years expecting that to sell your services, explain why that makes you a better choice of solicitor for your website visitors. Use the term "which means that" to turn a feature into a benefit.
We have been established for 150 years WHICH MEANS THAT we have a proven track record of personal injury claims ensuring you will receive the maximum compensation in the shortest period of time.
3. Top Right is your Hot Spot
Your most important message on each page of your website should appear in the top right hand side of your page. For an example see the Amazon website. When you are looking at a product on the Amazon website you will see the " ADD TO SHOPPING BASKET" button on the top right hand side of the web page. They know exactly what they want you to do and make it very easy for you to do so.
What is your "shopping basket"? See the next item for more information.
4. What do you want your website visitors to do?
You must know what you want your prospective clients to do on every single page of your website. After all, if you do not know what you want them to do, how are they supposed to know?
Once you do know what you would like them to do, you must allow them the opportunity to do it and to do it easily. If you offer a legal newsletter, put a sign up page after each article, if you want new clients; put an enquiry button or a freephone number at the bottom of each page.
WANT TO MAKE YOUR SOLICITOR WEBSITE WORK HARDER? BUY THIS BOOK!
Seth Godin's Big Red Fez is a 30 minute read which will make you realise that small changes to your website can make a substantial difference to the amount of new business you win from it. Buy the book at Amazon by following this link: View The Big Red Fez
NO TIME TO READ THE BOOK? BUY ME!
I offer a website review service that will provide you with practical tips that will turn your solicitors website into a client acquisition website.
Why not ask me to review your website? My fee is guaranteed: - if you do not find the report useful you can have your money back. Please email me for details: njervis@samsonconsulting.co.uk
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Then see our new website for more information: www.lawkits.co.uk
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Please call me for a free no obligation discussion on 01275 855525 or complete my free enquiry form and I will be in touch with you. Nick Jervis, Solicitor (non-practising).