Improving Client Conversion For Solicitors

Improving client conversion for solicitors can lead to you converting up to 75% of your new enquiries into new instructions.

Do You Want To Know How You Can Instantly Generate More New Client Instructions With Minimal Cost?

I have been marketing solicitors practices since 1991, first whilst working as a solicitor, and now since 2003 when I set up my law firm marketing consultancy.

During this fairly long period of time I have tried every marketing method available to solicitors. Time and time again when I start working with a firm of solicitors I find that there is one way where I can almost instantly generate new client instructions for them with just a few simple changes to their current systems.

This method works seemlessly and simply – I am a big believer that often the best improvements come from very simple changes to methods that you are already using – this is a prime example of that.

Having honed and revised this system to the point that it can be boiled down to several very simple steps, I created the Meaningful Conversation Blueprint. This sets out exactly what you need to do to generate more new client instructions right now from the people who are already enquiring about your services.

Chris Carter, Carter and Carter Solicitors

“Before I purchased it I wanted to ensure that the Blueprint was relevant to our practice and contained useful, practical and helpful information.

Thankfully, after purchasing it, my concerns were allayed.

The three biggest benefits of the Meaningful Conversation are that it provides practical advice; a really good simple structure and it is easy to understand & implement.

The information contained in the toolkit is definitely worth having and if implemented it is clear to see how practices can benefit on a number of different levels.

I particularly liked the Blueprint for its easy to read style and accessability.

I have no doubt that the tips contained within the Blueprint will ensure the initial investment will be returned many times over – in a nut shell the guide will help to maximise conversions.

The Blueprint contains sound, straightforward advice and is definitely worth holding onto!”

75% – Really!

Don’t just take my word for it that you can turn as many as 75% of new enquiries into new instructions at a higher price than you are currently charging. Download the brochure and hear from a solicitor who has achieved this time and time again.

Click to disccover the full training about The Meaningful Conversation Training inside Marketing4Solicitors:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.