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There Are More Threats to Traditional Law Firms Than At Anytime Before. With New Competitors Such As Halifax And The Co-Op Already Entering The Market, And With More Soon Following, Can Your FirmBuck The Trend And Survive And Prosper?

Can you grow your client base whilst other solicitors around you are struggling? Can you grow your profits at the same time as freeing up more time to do the things you enjoy whether that be more time at home with the family, sailing, walking or spending more time on client files if that is what you want to do?

YES, YES and YES to all of the above!

"If you want to follow a plan that will win you new clients month after month you need the Marketing4Solicitors ToolKit. In clear and succinct language it tells you what you need to do , when you need to do it, and even supplies you with precedents to get you going. It really is a "Ronseal "ToolKit : it does what it says on the tin! Providing all you need to know in bite size chunks, Nick Jervis' ToolKit will immediately pay for itself through new instructions received as a result of following his methods. Subscribe today and get started now!

"Elizabeth Kingsley-Smith. Kingsley Smith Solicitors.

The legal profession is facing its most challenging period yet. Referral fees, ABS's, unregulated will writing companies and complete De-Regulation of the legal services market. It seems as if there is no business that does not want a slice of the legal services pie. Are you doing all that you can to ensure that it is not your pie they are eating?

I know that many firms struggling right now to obtain the right number of clients they need to keep you as busy as they would like to be to ensure job satisfaction and practice profitability. Whereas new clients used to walk through the door regularly, and existing clients used to recommend your firm to their friends and family, that does not happen as often or as easily as it used to. Even your Yellow Pages advertising is not producing the results that it used to.

The thing is, I know that you still do a good job, even a great job, for your clients. That has not changed, it is just that that alone now is simply not enough to ensure a regular flow of new instructions through your front door. You need to adapt to the new way of generating new leads for your practice. It is still completely possible to generate the flow of clients that you need and want, you just have to know how to do it in the currrent climate.

So what are the answers? How can you keep yourself and your staff as busy as you need and would like them to be? One thing is for sure, the modern law firm has to ensure it is using a range of marketing methods to attract and retain new clients.

Which of thse methods are you currently using to generate new instructions?

• Advertising (Yellow pages, local newspapers, directories, niche magazines and journals)
• Pay Per Click advertising
• Search Engine Marketing
• Article Syndication
• Regular press coverage
• Direct Mail
• Inserts
• Client Mail Shots
• Email Newsletters
• Printed Newsletters
• Books
• Seminars
• Teleseminars
• Webinars
• Video Marketing
• Telemarketing
• Cross Selling (there are well over 100 ways to cross sell your services, are you using them all?)
• Referrals (clients, businesses, friends and family)
• Client Questionnaires
• Client Surveys
• Trade Shows
• Exhibitions
• Etc....

If you are not using all or most of these methods you are missing SIGNIFICANT opportunities to generate new clients for your legal practice.

The Profit FlowCast Model - Are You Relying On Too Few Sources Of New Instructions?

My Profit FlowCast model shows the problems that you can experience when you rely on too few sources of new leads for your practice. If you rely on only one or two tributaries (ways of generating leads) then your river will not flow very fast or wide (your profits). If you add many new methods then you will always have a steady stream of new leads. This is simple yet profoundly true, so if you do not have enough new ways of generating leads you simply must join Marketing4Solicitors and be introduced to new methods every month.

Too Few                                           How Your Profit FlowCast Should Look

Does the diagram below reflect your current position or that of your staff? If it does, what difference would it make if you filled up that 30% of time with new clients? Would it give you more job satisfaction by helping more clients, and help your bank balance too?

Please let me share a story with you at this point, about one of my clients. I have changed the name to ensure anonymity remains but I have seen the story repeated so many times I know it is a common position and one that you may find yourself in now.

Anne was working at around 40% capacity when I first met her. She was one of two partners in a small commercial and private practice. When I first visited her I asked her what type of work she really enjoyed doing. Her answer I have heard repeated many times since: "Well I really like this type of work, but I just can't get enough of it so I have to do A, B and C to get by."

I found that such a sad position to hear, but I know for Anne I have changed that now. She now works at well into the 90% capacity region and she is doing exclusively the work that she really enjoys. She has much more job satisfaction and so do I for playing my part in making it happen. In my mind you should spend most of everyday doing the client work that you really enjoy. This makes the experience better for you and much better for your clients. This in turn leads to happier clients and more referrals. It really is a win, win for everyone concerned (especially for me if I help you along the way).

Donal Blaney, Griffin Law says:

"Before I joined Marketing4Solicitors I was naturally wary that I would be paying hundreds of pounds (I paid in advance for one year) to be told things I already knew. However, I have picked up some useful, practical and cost-effective tips that, as a small firm, we are able to put into operation with relative ease.

It is written by a lawyer for lawyers: industry expertise. It eschews self-indulgent marketing BS and consists of practical steps to take. It is sensibly priced.

To other solicitors who are thinking of joining Marketing4Solicitors I would say "Every day you fail to commit is a day you are wasting: adapt or die."

I most like about Marketing4Solicitors its ease of use, cost-effectiveness, legal industry knowledge. Although it is too early to say with certainty (just two months into my membership) I would like to think that I will recover my return on investment at least 10-25 times."

How Can You Generate More Of The Clients You Want Every Month?

I have put everything I have learned over the past 20 years into a 12 month Promotional System for Solicitors that is as much 'done for you' as is possible without me sitting with you and doing it for you. I realise that not everyone can afford my daily rate, and also that as most of my consultancy days are booked months in advance even if you did want me to help you there would be a long delay. If you would like to generate more of the clients that you want month after month, I urge you to join my Marketing4Solicitors ToolKit members and start implementing my advice and using my marketing precedents now!

"The Marketing4solicitors toolkit provides simple, succinct advice and practical tools for any law firm serious about growing their business. Just implement half of what Nick Jervis suggests and see yourself racing ahead of the local opposition. Thoroughly recommended."

Tim Bishop, senior partner of Bonallack and Bishop, Medical Negligence Solicitors

CPD

Please think about this. You are forced to spend at least 16 hours each year ensuring that your legal knowledge is up to date. Why is this? Obviously there are changes in the legal profession and you must keep up to date with them. Your clients want, deserve and demand the best legal advice and this helps them to receive it.

But what about you? What do you deserve? Is it a little more time at home with the family, or more profits to enjoy more holidays? Don’t you deserve something out of the equation too or is it supposed to be the long, hard slog that it sometimes feels like?

Of course you must receive something from your practice or what is the point?

So what chance do you give yourself of achieving results for you? If you spend 16 hours keeping your legal knowledge up to date (after a university degree and Law Society Finals (I remember) or CPE), how much time do you spend learning new and improving existing skills to make your business more successful?

None – really? How can you expect your business to develop if you spend no time learning new and better ways to develop it? I am serious about this. How can you expect results if you are not taking anytime to find new ways of making your practice as full of new client enquiries as you want and need it to be to achieve all the results that you would like?

M4S = Continuing Professional Development for The Promotion Of Your Business!

What is the Marketing4Solicitors ToolKit?

Every month you will receive a step by step lesson to implement a new marketing method or to improve a current lead generation, client capture or client conversion procedure. This will build momentum for you and ensure that you are constantly improving your firm's lead generation system so that you are well prepared when the Legal Services market is opened up to the big players with huge marketing budgets. Following this action will dramatically improve the profits of your legal practice and ensure that you can carry on practising the law that you enjoy.

Watch the video to see a demonstration of the materials you will receive.

What You Will Receive Every Month

When you join me and the other solicitors already growing their practices with the Marketing4Solicitors ToolKit, you will receive the following every month:

1. The core lesson for the month - what you should be using to bring in new clients for your practice. This is not just theory but provides you with the practical advice you need to immediately understand and implement a new initiative to bring new clients to your practice.
2. The marketing precedents for the month - these are ready made marketing templates that you can use immediately, from ready made advertisements through to letters to clients or other marketing templates. These are invaluable as they allow you to make the changes I have discussed in the lesson with as little effort on your part as possible.
3. A bonus video of the month. A video from me where I share the secrets of what you need to do that month to make a massive stride forward for your practice! This is information that I only share with my Marketing4Solicitors members - there simply is no other way that you can gain access to these videos.
4. A bonus marketing tip of the month - another gem of a tip unrelated to the main content for the month but that provides you with a tool you can use to bring more clients into your practice immediately.
5. Access to my resources file. These are the resources I only share with my consultancy clients and my Marketing4Solicitors members - resources that you can use to improve the efficiency of the marketing of your practice.
6. Access to the video vault - the archive of my videos for you to browse at your leisure.
7. The monthly call in. Your chance to phone me for a ten minute one on one telephone consultation (only available to Marketing4Solicitors members).

What you will put into place in the next 12 months (easily)

• What it is that you really sell and how you need to promote it, finally defining your unique selling benefits in a simple, straightforward way that you can use in everything that you do. This lesson alone could transform the way you market your business. The bonus material alone in Lesson 1 can provide you with instant new clients and increased profit costs.
• How to improve the profits generated by your advertising by at least 400%, and where you should be advertising if you are not already. This lesson includes precedent advertisements that you can immediately "Swipe and Deploy" for your practice. There is also a bonus that could save you tens of thousands of pounds every year.
• How to turn your website into a new client enquiry generator every single month of the year so that you can carry on working on files whilst your website brings in new leads for you. If your website is currently not making you tens of thousands pounds a year in profit costs this lesson will transform it and pay for the subscription many thousands of times over.
• A step by step, month by month guide to selling more services to your existing clients, more often and more simply than ever before. I can help you to sell more services to existing clients and their friends and family, one area that I am confident that you are not yet exploiting to its full potential.
• The power of Testimonials; from how to obtain the right testimonials to how to use them to generate new instructions for you.
• How to use articles you can write in 15 minutes to generate new leads for you on a regular basis every single month. I life the secrets on how to write effective articles and where to put them to ensure they work as hard as possible for you.
• Website marketing magic. I cut through the hype surrounding website marketing and show you how a sole practitioner can compete against the National players and beat them! You will not want to miss this one. It is without doubt one of my most successful methods for law firms that has brought in hundreds of thousands of pounds in profit costs for the firms I have worked with.

You will find each section simple to understand and quick to implement so that you can take action and achieve results on a step by step, month by month basis. I am so excited that I will be able to help you to take the action that you need to move you forward successfully.

Month 1

The first instalment will be with you shortly after you join the Marketing4Solicitors ToolKit and will explain the most vital lesson that will run through everything else we do together. It will explain:

• How to define your service offering so that clients come running to you and not away from you
• How to understand your clients needs over and above your own
• How to present your service offering at networking events and when face to face with clients with the maximum effect
• How to create your one minute marketing message to explain why you are the solicitors for your prospects and referrers
• BONUS: You will receive a ready made marketing tool and a system that you can use immediately (and at minimum expense) to generate new client referrals month after month.

Each month you will receive a new A4 course with practical guidance on the month's profit generating technique, including what it is, why it works, and most importantly how you can implement it as quickly as possible.

In addition to the main course, you will also receive an appendix of Legal Marketing Precedents. This is such a practical service that in month one alone you will receive FOUR Legal Marketing Precedents that you can instantly use to make changes to your marketing. You will be supplied with a ring binder to enable you to add each addition of the newsletter so that you can build up a complete marketing resource for your practice, so that it will become what your Kemp and Kemp is to personal injury, or your Stones Justice Manual is to criminal law.

My New Clients Guarantee For You

You will win more new clients every month that you are a part of my elite Marketing4Solicitors team, guaranteed. If you do not believe that you are seeing new clients every month as a result of my advice, simply let me know and I will refund your investment for that month. I know this can work really well for you, so I urge you to try it and if by any chance you do not feel it is for you, you will be fully refunded. I want to take away your risk so that you join me. I want you to have more of your favourite type of clients. I know I can help you to achieve this, so please do join me.

JOIN NOW FOR A PRICE FREEZE FOR LIFE

PRICE INCREASES TO £69 Per Month February 2010. I am now holding off on this price increase due to the current number of firms contacting me that are really struggling, so please sign up as soon as possible and you secure the lower price of £50 per month for as long as you remain a member.

Join today and I will freeze the price at £50 a month (plus VAT) for the life of your membership.

There are three methods for joining Marketing4Solicitors today:

Joining Option 1

Join by credit/debit card for instant access to the tools to transform your new client generation system.

Cancellation

You are under no risk if you join my Marketing4Solicitors Group. You can cancel at anytime with no notice required simply by calling me on 01275 855525 or emailing info@samsonconsulting.co.uk.

Joining Option 2

Pay by monthly standing order. Complete the form below and send it to your bank. Follow the instructions and you will soon be joining other Marketing4Solicitors ToolKit members that are transforming their lead generations systems.

Download The Standing Order Form Now.

Joining Option 3

£100 discount for pre-payment! Send your cheque for £587.50 to the address below for one year's membership saving you £100 for pre-payment. I will send you a receipted invoice and confirm your subscription.

Samson Consulting Limited,
First Floor Offices, Nailsea,
119 Station Road,
Bristol
BS48 1TA

What Will Happen When You Order

• Click the SUBSCRIBE NOW button below.
• You will be taken to my SECURE PAYMENT page to confirm your order.
• Enter your card details
• After payment you will be redirected to a page where you ADD your email address to confirm your subscription.
• That is it, you are now a member of the Marketing4Solicitors ToolKit group and will soon start increasing your profits month by month.

Any Questions?

I know that this service can help you to grow your practice. If you are still unsure, or have any unanswered questions, please do contact me by asking your question below, thank you.

Your Name:
Phone Number (optional):
e-mail:
Preferred Contact Method: Phone e-mail
Nature of Enquiry: Marketing4Solicitors Question Other
Your Question:



What Clients Say About My Products & Services

"The Sales Process ToolKit is easy and quick to read. Before I bought it I thought it would contain lots of marketing rhetoric and not enough practical advice. This was not the case at all. It contains good, simple, practical advice which you can implement quickly and cheaply. It also contains good, clear examples and a lot of the points made I could relate to. The biggest benefits are that it is simple and quick to implement and the cheap cost of the ToolKit. I would say to other solicitors thinking of buying it "its that good I don't want you to buy it (because you are my competition!)."
Stuart Bailey, Director - Thomas Guise Solicitors.
(My Marketing4Solicitors ToolKit is like my Sales Process ToolKit except with twice as much useful and useable information and marketing precedents every month - Nick)

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him".
Robert Gray, Gray Hooper Holt Solicitors.

"Before the meeting I thought the fee was too expensive but was persuaded to go ahead by the no quibble refund policy. In my book that shows someone who has confidence in his own service. And I was not disappointed!

Within 15 minutes of meeting Nick I realized his fee was real value for money. He opened my eyes to the steps I could take that would make a difference.

If you want to spend a day at the end of which you'll have an action plan with the tools and precedents to kick start you into activity, then Nick is the man for you. If you want to spend a day achieving nothing then he's not!"
Elizabeth Kingsley-Smith, Kingsley Smith Solicitors.

"The service MASS training receives from Nick at Samson Consulting is hard to measure as it is invaluable to us. We have increased our turnover by 200% and are looking at increasing this again this year. We would not have been able to achieve this without Nick's knowledge and skills.

Not only has he helped us with our marketing generally, but also the rebranding of MASS Training, the launch of our website and an overall holistic marketing approach to everything we do now.

If you are considering using his service you need to speak to Nick sooner rather than later as he has so much knowledge about the area in which you operate and understands the marketplace in a way that someone who had not practiced as a solicitor would not. Therefore he is ideally placed to be able to increase your turnover almost instantly.

I would strongly recommend using Nick Jervis: in fact I would suggest you are losing money by not using Samson Consulting."
Sue Richardson. MASS Legal Training.

Join Me Now!

Joining Option 1

Join by credit/debit card for instant access to the tools to transform your new client generation system.



Cancellation

You are under no risk if you join my Marketing4Solicitors Group. You can cancel at anytime with no notice required simply by calling me on 01275 855525 or emailing info@samsonconsulting.co.uk.

Joining Option 2

Pay by monthly standing order. Complete the form below and send it to your bank. Follow the instructions and you will soon be joining other Marketing4Solicitors ToolKit members that are transforming their lead generations systems.

Download The Standing Order Form Now.

Joining Option 3

£100 discount for pre-payment! Send your cheque for £587.50 to the address below for one year's membership saving you £100 for pre-payment. I will send you a receipted invoice and confirm your subscription.

Samson Consulting Limited,
First Floor Offices, Nailsea,
119 Station Road,
Bristol
BS48 1TA

You can view my purchase policies here:

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