Marketing A Law Firm | Ideas For Marketing A Law Firm

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Testimonials

"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"

Jenny Batchelor, Batchelor Myddelton Solicitors.

"Nick Jervis was recommended to me from a well respected colleague who had also received advice and assistance in relation to the development of her practice. Her words to me were something like; "Use Nick he will get you results.

As a new practice specialising in an extremely competitive area of the law I was eager to give ourselves the very best chance of growing the business. It seemed to me that as Nick was a former solicitor who had years of practising experience he would already know the marketplace.

Unlike other marketeers, he would also have a real appreciation of what my job entails on a day-to-day basis giving him a very good head start. Nick's initial "health check" was certainly a worthwhile exercise.

In the first instance I found Nick very personable and easy to get along with. After asking me a series of questions about our practice he produced suggestions in relation to how we should go about growing the business.

What I liked about Nick's approach was that he came up with a number of practical suggestions that we could start working on straight away and these did not necessarily involve any expense. He kept things simple and did not overload me with too many ideas and unrealistic targets.

I have no hesitation in recommending Nick Jervis and his company enthusiastically and wholeheartedly (my only reservation is that if too many other people get to know about him it may make life more difficult for us!)."

Chris Carter, Partner
Carter & Carter Solicitors

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."

Robert Gray
Gray Hooper Holt Solicitors.

Hot Topics

There Are More Threats to Traditional Law Firms Than At Anytime Before. With New Competitors Now In The Law Firm Market Place, And With More Soon Following, Can Your Firm Buck The Trend And Survive And Prosper?

You can join the solicitors who are benefiting from the ready to use marketing systems, precedents and law firm marketing ideas which are provided as part of the Marketing4Solicitors service for you and start to see your new client instructions and profits grow!

Can you grow your client database whilst other solicitors around you are struggling? Can you grow your profits at the same time as freeing up more time to do the things you enjoy whether that be more time at home with the family, sailing, walking or spending more time on client files if that is what you want to do?

YES, YES and YES to all of the above if you join Marketing4Solicitors! It is not impossible and with my guidance I know it can work for you. I will provide you with all of the law firm marketing ideas you will ever need, but I will tell you which ones will and which ones definitely will not work for you so that you do not have to go through the pain and expense of the mistakes.

"If you want to follow a plan that will win you new clients month after month you need the Marketing4Solicitors ToolKit. In clear and succinct language it tells you what you need to do , when you need to do it, and even supplies you with precedents to get you going. It really is a "Ronseal "ToolKit : it does what it says on the tin! Providing all you need to know in bite size chunks, Nick Jervis' ToolKit will immediately pay for itself through new instructions received as a result of following his methods. Subscribe today and get started now!

"Elizabeth Kingsley-Smith. Kingsley Smith Solicitors.

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The legal profession is facing its most challenging period yet. Referral fees, ABS's, unregulated will writing companies and complete De-Regulation of the legal services market. It seems as if there is no business that does not want a slice of the legal services pie. Are you doing all that you can to ensure that it is not your pie they are eating?

I know that many firms struggling right now to obtain the number of clients that they need to ensure the job satisfaction and practice profitability required. Whereas new clients used to walk through the door regularly and existing clients used to recommend your firm to their friends and family regularly and without asking, that simply does not happen as often or as easily as it used to. Whereas doing what you have always done used to produce the same results, it now produces declining results. You simply have to do a lot more to keep the samel levels of profit costs as previous years before even contemplating the growth you would like to achieve.

Whereas doing what you have always done used to produce the same results, it now produces declining results.

The thing is, I know that you still do a good job, even a great job, for your clients. That has not changed, it is just that that alone now is simply not enough to ensure a regular flow of new instructions through your front door. You need to adapt to the new way of generating new leads for your practice. It is still completely possible to generate the flow of clients that you need and want, you just have to know how to do it in the currrent climate. My Marketing4Solicitors members are all growing their practices because they follow the path that I have tried and tested and provided successfully for many firms of solicitors.

Nick Jervis, Non Practising Solicitor and Director of Samson Consulting Limited.

Nick Jervis, Solicitor (non-practising).
UK Legal Marketing Expert For Small Practices

So what are the answers? How can you keep yourself and your staff as busy as you need and would like them to be? One thing is for sure, the modern law firm has to ensure it is using a range of marketing methods to attract and retain new clients.

Which of these methods are you currently using to generate new instructions?

Pay Per Click advertising
Search Engine Marketing
Article Syndication
Regular press coverage
Direct Mail
Inserts
Advertising (Yellow Pages, local newspapers, directories, niche magazines and journals)
Client Mail Shots
Email Newsletters
Printed Newsletters
Books
Seminars
Teleseminars
Webinars
Video Marketing
Telemarketing
Cross Selling (there are well over 100 ways to cross sell your services, are you using them all?)
Referrals (clients, businesses, friends and family)
Client Questionnaires
Client Surveys
Trade Shows
Exhibitions
Etc....

If you are not using all or most of these methods you are missing SIGNIFICANT opportunities to generate new clients. You can start using more and more of these methods with step by step instructions as soon as you join Marketing4Solicitors.

The Profit FlowCast Model - Are You Relying On Too Few Sources Of New Instructions?

I have worked with hundreds of law firms in over 20 years in and around the legal profession. I have sadly seen many practices close their doors because they were relying on only once referral method for acquiring new business. This is a fatal mistake and yet I still see it happening time after time. I am determined that it does not happen to my Marketing4Solicitor members.

My Profit FlowCast model highlights in very simple terms the problems that you can experience when you rely on too few sources of new leads for your practice. If you rely on only one or two tributaries (ways of generating leads) as in the diagram on the left below, then your river will not flow very fast or wide (your profits). If you add many new methods as in the diagram on the right you will notice the increase in flow of the river (i.e. the increase in your profits).

This is simple yet profoundly true; so if you do not have enough new ways of generating leads you simply must join Marketing4Solicitors and let me show you how to introduce new methods of client lead generation every month (along with step by step instructions for how to do it and even how to outsource it all).

Too Few Sources How A Marketing4Solicitors Member Of Lead Generation Profit FlowCast Might Look

Does the diagram below reflect your current position or that of your staff? If it does, what difference would it make if you filled up that 30% of time with new clients? Would it give you more job satisfaction by helping more clients, and help your bank balance too?

Marketing4Solicitors can help you fill the capacity with new clients

Please let me share a story with you at this point, about one of my clients. I have changed the name to ensure anonymity remains but I have seen the story repeated so many times I know it is a common position and one that you may find yourself in now.

Anne was working at around 40% capacity when I first met her. She was one of two partners in a small commercial and private practice. When I first visited her I asked her what type of work she really enjoyed doing. Her answer I have heard repeated many times since: "Well I really like this type of work, but I just can't get enough of it so I have to do A, B and C to get by."

I found that such a sad position to hear, but I am glad to say that for Anne I have changed that now. She now works at well into the 90% capacity region and she is doing exclusively the work that she really enjoys. She has much more job satisfaction and so do I for playing my part in making it happen. In my mind you should spend most of everyday doing the client work that you really enjoy. This makes the experience better for you and more importantly much better for your clients too. This in turn leads to happier clients and more referrals. It really is a win, win for everyone concerned (especially for me if I help you along the way).

Donal Blaney, Griffin Law says:

"Before I joined Marketing4Solicitors I was naturally wary that I would be paying hundreds of pounds (I paid in advance for one year) to be told things I already knew. However, I have picked up some useful, practical and cost-effective tips that, as a small firm, we are able to put into operation with relative ease.

It is written by a lawyer for lawyers: industry expertise. It eschews self-indulgent marketing BS and consists of practical steps to take. It is sensibly priced.

To other solicitors who are thinking of joining Marketing4Solicitors I would say "Every day you fail to commit is a day you are wasting: adapt or die."

I most like about Marketing4Solicitors its ease of use, cost-effectiveness, legal industry knowledge. Although it is too early to say with certainty (just two months into my membership) I would like to think that I will recover my return on investment at least 10-25 times."

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How Can You Generate More Of The Clients You Want Every Month?

I have put everything I have learned over the past 20 years into 14 Instantly Available Promotional Systems for Solicitors that make it as easy for you to market your practice as possible. It is as much 'done for you' as it can be without me sitting with you and doing it for you.

I understand that you might not be able to invest in my consultancy services (and with a long waiting list you probably want to take action now to ensure you survive and thrive), so I created Marketing4Solicitors to allow you to receive all of my advice but at a fraction of the cost. Marketing4Solicitors also helps me to achieve my personal target of helping more than 1,000 firms to increase the success of their practices!

Marketing4Solicitors Free Sample Pack

If you would like to find out more I have put together a free sample pack for you. This way you can experience the benefits of Marketing4Solicitors without incurring any expense.

Your sample pack includes:

The latest edition of the monthly Marketing4Solicitors circular
A Video presentation of all of the resources available to you as soon as you join Marketing4Solicitors

For your free sample pack, please complete your details below and I will rush this to you as soon as possible.

"The Marketing4solicitors toolkit provides simple, succinct advice and practical tools for any law firm serious about growing their business. Just implement half of what Nick Jervis suggests and see yourself racing ahead of the local opposition. Thoroughly recommended."

Tim Bishop, senior partner of Bonallack and Bishop, Medical Negligence Solicitors

What is the Marketing4Solicitors ToolKit?

This is what is included as soon as you join Marketing4Solicitors:

Instant access to 14 Marketing4Solicitors Marketing Blueprints showing you how to market your practice with step by step guides in all of the following critical methods including;
- Defining your message to ensure that everything you do is more successful in generating new client instructions
- Advertising that makes your telephone ring!
- How to design and write content for your website that turns it into a client generation machine
- How to make Google love your website (and send you lots of free visitors)
- A system to enable you to cross sell more of your services to existing clients
- Pay Per Click advertising explained and how to use it immediately for the benefit of your business
- Generating free press coverage
- Video marketing - what is it, why you should use it and easy ways of making videos that sell your services whilst you sleep!
- Referrals (how to set up and automate your own referral systems)
- Social media success
- Direct Mail, Teleseminars and Webinars
- My Marketing Secrets Revealed
- Hone Your Sales Skills
- Sales Skills Part 2
A monthly hard copy Marketing4Solicitors Circular delivered to your home or office packed full of the latest marketing techniques and tips;
Access to over 50 Law Firm Marketing precedents instantly available for you to swipe and deploy for the marketing of your practice;
A video of the month from me to you to help motivate and explain more marketing techniques.
The ability to ask me any of your marketing questions;
Video tutorials to guide you through different aspects of your marketing.

The cover of the Monthly Marketing4Solicitors Circular

All of this for just £50 a month! If I cannot exceed your return on investment many times over I will be amazed, but if that is the case you have my 'no questions guarantee' to fall back on. So you have nothing to lose, join me now and you can immediately start making massive improvements to your marketing

"If you want to follow a plan that will win you new clients month after month you need the Marketing4Solicitors ToolKit. In clear and succinct language it tells you what you need to do , when you need to do it, and even supplies you with precedents to get you going. It really is a "Ronseal "ToolKit : it does what it says on the tin! Providing all you need to know in bite size chunks, Nick Jervis' ToolKit will immediately pay for itself through new instructions received as a result of following his methods. Subscribe today and get started now!

"Elizabeth Kingsley-Smith. Kingsley Smith Solicitors.

What You Will Be Able To Put Into Place (easily)

By joining Marketing4Solicitors you will discover:

What it is that you really sell and how you need to promote it, finally defining your unique selling benefits in a simple, straightforward way that you can use in everything that you do. This lesson alone could transform the way you market your business. The bonus material alone in Lesson 1 can provide you with instant new clients and increased profit costs.
How to improve the profits generated by your advertising by at least 400%, and where you should be advertising if you are not already. This lesson includes precedent advertisements that you can immediately "Swipe and Deploy" for your practice. There is also a bonus that could save you tens of thousands of pounds every year.
How to turn your website into a new client enquiry generator every single month of the year so that you can carry on working on files whilst your website brings in new leads for you. If your website is currently not making you tens of thousands pounds a year in profit costs this lesson will transform it and pay for the subscription many thousands of times over.
A step by step, month by month guide to selling more services to your existing clients, more often and more simply than ever before. I can help you to sell more services to existing clients and their friends and family, one area that I am confident that you are not yet exploiting to its full potential.
The power of Testimonials; from how to obtain the right testimonials to how to use them to generate new instructions for you.
How to use articles you can write in 15 minutes to generate new leads for you on a regular basis every single month. I life the secrets on how to write effective articles and where to put them to ensure they work as hard as possible for you.
Website marketing magic. I cut through the hype surrounding website marketing and show you how a sole practitioner can compete against the National players and beat them! You will not want to miss this one. It is without doubt one of my most successful methods for law firms that has brought in hundreds of thousands of pounds in profit costs for the firms I have worked with.

You will find each section simple to understand and quick to implement so that you can take action and achieve results on a step by step, month by month basis. I am so excited that I will be able to help you to take the

What Clients Say About My Products & Services

"The Sales Process ToolKit is easy and quick to read. Before I bought it I thought it would contain lots of marketing rhetoric and not enough practical advice. This was not the case at all. It contains good, simple, practical advice which you can implement quickly and cheaply. It also contains good, clear examples and a lot of the points made I could relate to. The biggest benefits are that it is simple and quick to implement and the cheap cost of the ToolKit. I would say to other solicitors thinking of buying it "its that good I don't want you to buy it (because you are my competition!)."
Stuart Bailey, Director - Thomas Guise Solicitors.
(My Marketing4Solicitors ToolKit is like my Sales Process ToolKit except with twice as much useful and useable information and marketing precedents every month - Nick)

"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him".
Robert Gray, Gray Hooper Holt Solicitors.

"Before the meeting I thought the fee was too expensive but was persuaded to go ahead by the no quibble refund policy. In my book that shows someone who has confidence in his own service. And I was not disappointed!

Within 15 minutes of meeting Nick I realized his fee was real value for money. He opened my eyes to the steps I could take that would make a difference.

If you want to spend a day at the end of which you'll have an action plan with the tools and precedents to kick start you into activity, then Nick is the man for you. If you want to spend a day achieving nothing then he's not!"
Elizabeth Kingsley-Smith, Kingsley Smith Solicitors.

"The service MASS training receives from Nick at Samson Consulting is hard to measure as it is invaluable to us. We have increased our turnover by 200% and are looking at increasing this again this year. We would not have been able to achieve this without Nick's knowledge and skills.

Not only has he helped us with our marketing generally, but also the rebranding of MASS Training, the launch of our website and an overall holistic marketing approach to everything we do now.

If you are considering using his service you need to speak to Nick sooner rather than later as he has so much knowledge about the area in which you operate and understands the marketplace in a way that someone who had not practiced as a solicitor would not. Therefore he is ideally placed to be able to increase your turnover almost instantly.

I would strongly recommend using Nick Jervis: in fact I would suggest you are losing money by not using Samson Consulting."
Sue Richardson. MASS Legal Training.

"The Marketing4solicitors toolkit provides simple, succinct advice and practical tools for any law firm serious about growing their business. Just implement half of what Nick Jervis suggests and see yourself racing ahead of the local opposition. Thoroughly recommended."

Tim Bishop, senior partner of Bonallack and Bishop, Medical Negligence Solicitors