If you are a small to medium sized firm of solicitors you do not usually have a marketing department. However, you realise from reading websites like this one that it is vital that your clients receive some communication from you on a regular basis, ideally at least monthly. However, without a marketing department to write and send this newsletter for you, and with your fee earners too busy earning fees to do it, how can you keep in touch and win new business?
I have been in your position, managing a busy practice whilst handling a caseload and trying to sell more services to new and existing clients. My consultancy was set up for exactly this reason, to provide a sales and marketing helpline to small to medium sized solicitors. Therefore, I can offer a service where I not only write an email newsletter for your practice, but then I also deliver it to them using the same software I use for my own marketing newsletters. All you would have to do once a month is to send me your new client's email addresses for that month and approve the content and that would be it.
I understand sales and marketing very well, it is my business to. I also understand the legal world very well. Most newsletters for solicitors are incredibly "stiff" and "dry" in content. My newsletters for your practice will never be this. For a newsletter to sell more of your services it MUST be easy for your clients to read. Your clients are not solicitors so they want easy to read and easy to understand information. Once they realise that the issue you are talking about relates to them that is when they call you. That is the sole purpose of the newsletter, so why do so many newsletters try to explain the full statute and case law to individuals or business owners who have absolutely no interest in that depth of subject matter?
Please complete your details below and I will send you further information about the service.