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8 Ways To Instantly Attract New Clients: FREE GUIDE
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Testimonials
We have never once regretted having Nick as our marketing consultant. He is just brilliant at thinking out of the box and making us do the same. We decided very early on that we just had to trust him because we are lawyers and not so good at selling things!
Nick is enthusiastic and extremely pro active which is infectious and makes us want to excel at attracting the clients we really want.
He is now an integral and indispensable part of our team.
Julie Glynn, Partner, Glynns Solicitors.
"Since we have involved Nick in marketing there has been a transformation in our practice. Whilst previously we had plodded along for 10 years picking up all sorts of work via word of mouth and local networking , thanks to Nick we now have focus and are attracting the sort of work and clients that we want on a daily basis. Nick is innovative and proactive. He doesn't believe in putting off until tomorrow anything that can be done today. He is results oriented and we can already, after a relatively short period of time, see results"
Jenny Batchelor, Batchelor Myddelton Solicitors.
"I have met various consultants over the years and have always been cautious when engaging their services. However, the difference with Nick is that as a solicitor he really understands my business so that saves a lot of time. When you add to that his proven marketing experience and the fact that he consistently provides a high return on investment for my practice (ie wins me new instructions and new clients every single month) I have no hesitation in recommending him."
Robert Gray
Gray Hooper Holt Solicitors.
Use Passion To Sell Your Legal Services
Steve Irwin
I want to talk about Steve Irwin, the inspirational crocodile hunter and an amazing conservationist who was tragically killed by a sting ray. Of course there is no direct link between Steve and the legal profession, but he possessed a skill which is essential for all businesses if they really want to thrive:- PASSION.
Anyone who saw him on television will have seen his enthusiasm and passion for his work. He loved the animals he worked with and inspired those around him to love their work too. He turned a small reptile and fauna park into The Australian Zoo, but how? Steve Irwin clearly was the man at the top, but he made sure he surrounded himself with people who were also passionate about what they did too so that when he was not there people who visited the Zoo still had a fantastic trip. So how can you turn a negative into a positive? How can you emulate Steve Irwin to make your legal practice more successful?
1. Show Your Passion
I meet a lot of solicitors every month, and almost without fail they enjoy their work. Often they are not so keen often on the management, the sales and marketing and the other parts of their job they feel they did not enter the law for, but they do enjoy their work. Unfortunately this fact is often hidden from all of those around them. Let your clients know that you really do want to provide them with an excellent service and watch your clients sell your services for you to their friends and family.
2. Inspire Your Team
Let your team see how much doing a great job means to you. Be the Steve Irwin at the top of your practice and let those below learn from you and be inspired by you. I have met so many inspirational partners but often they spend so much time away from the office that they are not there to inspire their own team. This is vital if your small practice is to turn into "The Australian Zoo".
3. Inspire Other Practice's Teams
Spend time motivating other lawyers at networking events and by offering your services for training purposes. Although this can seem like "wasted time" it rarely will be. A motivational speaker tends to receive a lot more CV's requesting offers of employment and with recruitment fees often being the bane of many solicitors' lives this can save considerable expense. I was sad to read about Steve Irwin's loss, but I am sure he would be delighted to see a positive situation come from his death. Go inspire!