A Funny Thing Happened Yesterday…

A funny thing happened to me yesterday, and with the launch of our legal newsletters service yesterday I could not have timed this any better.

As with any marketing advice I provide to my paying clients, whether through Marketing4Solicitors or retainer consultancy work, I have tried every method that I advise them to use. So when I tell you to use newsletters to grow a prospect database and to ensure that they do not forget that you are there and what you can do for them, I use newsletters for the same purpose in my business. I send my marketing newsletter out regularly and most importantly of all consistently, so that when a solicitor finally reaches the point where he or she realises they need help with their marketing, I am in the enviable position of being only one of one marketing consultants that they would like to work with.

So what was the funny thing that happened? Well, a solicitor received one of my marketing newsletters yesterday and at the foot of it there was a link to a page which explains everything there is to know about my Marketing4Solicitors service. I will share the link with you too at the foot of this article, but I want you to hear the funny thing first. Whenever someone joins Marketing4Solicitors I like to login to my database and see when they first found me and came onto my database. In doing this yesterday I discovered that solicitor who clicked the link and joined my Marketing4Solicitors service had been receiving my email marketing newsletters for two years and six months! Two years and six months of hearing from me more or less every single week (barring Christmas etc). It has taken two years and six months for him to be in a position to feel that the time is right to try Marketing4Solicitors. If I had just sent one email and hoped that would be enough, he would have slipped through the net. If I had sent one a month for a year but then gave up, again he would have left me without trying any of my services. By regularly communicating with him for 30 months I have achieved a sale which I would not have otherwise achieved. When you add to this the fact that there are around 2,000 solicitors on my email marketing database, you can perhaps see how beneficial my marketing newsletter is to my business. I promise you this, I would not be without it (and might not have a business if I did not have my email newsletter).

And this is great news for you. You too must have an email newsletter and must send a communication to your clients at least once a month. If you do this consistently, week in week out, people who you add to your database will come back to you and you alone the next time they need a solicitor. They will not be calling around three or four solicitors that they have found online. They will just be calling you, and as long as you quote a reasonable sum, they will ask you to help them. A legal newsletter builds trust and proves expertise beyond any other form of marketing. I would not be without my email newsletter, you should not be without yours. Have you got one?

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Legal Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.