Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly successful. Amazon email me every day. Usually they email me twice a day. Now I am not suggesting that you should do this, but I am letting you know that … Read more
Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. One of his biggest hits was “You’re all that matters to me”. I went to see him in concert once. He was hilarious. He ran around the stage like a … Read more
Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, I want to share with you the simple email marketing template that I recommend you use. Remember that the primary purpose of your email newsletter is to keep in touch … Read more
If you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which it will) then how should you start it? To answer that question, please let me tell you a story about one of my Marketing4Solicitors members. First, she is lovely. A … Read more
Do you remember how it used to be? You had a client and they were usually a client for life. When they needed a solicitor, they just came back to you. They didn’t ring around. They didn’t (couldn’t) Google, they just went back to ‘their solicitor’. Then advertising was allowed, then the internet came along … Read more
Email Newsletters Are Great For Keeping In Touch and Generating New Instructions! On numerous occasions I have stressed the importance of staying in touch with clients and prospects. Quite frequently I am told that the reason solicitors do not keep in touch with clients and contacts is two fold: Cost; and Not maintaining an up … Read more
Which are the best legal newsletter names for solicitors to use? How can you make your legal newsletter make your telephone ring every time that you send it? If you have taken the smart and soon to be very well rewarded decision (in the form of new client instructions) to produce a regular legal newsletter … Read more