Google Adwords Displays 4 Ads At Top And Removes Sidebar

Google Adwords has made a huge change to the way that they display their advertisements. Really huge.

Recently Google has been testing the display of four advertisements in the Google Adwords search results.

Well, over the last few days this seems to have been rolled out, but with a huge twist that I wasn’t expecting but which confirms more than ever what I have been saying for a long time – Search Engine Optimisation or Search Engine Marketing is dead and buried.

Whilst there are now Google Adwords advertisements in the top four positions of Google’s search results, at the same time they have completely removed the Google Adwords advertisements down the right hand side of the search results, as shown in the image below.

Google Adwords Now Displaying 4 Advertisements At Top Of Search Results

What does this mean for you?

Basically, unless you are targeting positions 1 – 4 with your keywords, your advertisements will not be displayed at all.

I have been saying for some time that you need to target the top three search positions to make use of Google Extensions, but now this is more important than ever.

If you are still paying a Search Engine Marketing Company hundreds or thousands of pounds each month, as I know many do, be very careful to measure that your organice (free) traffic is rising month on month.

My advice would be to instantly switch your budget to Google Adwords.

You will be able to measure your returns much more accurately and also be able to generate more visitors instantly as opposed to waiting on the promise of being at the top of Google (which remember now means position 5 at best) some months or years in the future. By the time you do get there, if you ever do, you may find that Adwords advertisements now occupy the top 10 positions of Google search results.

More Clients For Solicitors Using Google Adwords. Download This Free Guide Now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.