A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Adwords is to constantly rewrite your worst performing Ad in each Adgroup to try and beat the best performer.
Why? It leads to a better Click Through Rate which gets you a better Quality Score which in turn improves your Google Ad Rank.
When did you last rewrite your advertisements? If each one has had more than 1,000 clicks it is time to rewrite the worst performer. I sometimes do this after 100 clicks if one of the advertisements is performing woefully.
There are certain advertisement tactics that I use that always drive a higher Click Through Rate.
Download my Google Adwords Whitepaper now to discover these and other Adwords tips for solicitors:
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