When Did You Last Check? Google Adwords Tips For Solicitors

A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Adwords is to constantly rewrite your worst performing Ad in each Adgroup to try and beat the best performer.

Why? It leads to a better Click Through Rate which gets you a better Quality Score which in turn improves your Google Ad Rank.

When did you last rewrite your advertisements? If each one has had more than 1,000 clicks it is time to rewrite the worst performer. I sometimes do this after 100 clicks if one of the advertisements is performing woefully.

There are certain advertisement tactics that I use that always drive a higher Click Through Rate.

Download my Google Adwords Whitepaper now to discover these and other Adwords tips for solicitors:

Google Adwords Whitepaper For Solicitors. Click here to receive your copy:>>

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Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.