The growing pains of Adrian Mole and legal newsletters

Has that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the right time for me. I heard on the radio that they still have Adrian Mole fan get togethers and have even invited people to write more short stories.

The growing pains of Adrian Mole and legal newsletters

The first Adrian Mole was a diary of his growing pains, love, school etc. It was comically written and written very well.

When it comes to your growing pains, I am referring to your email marketing, of course.

Now that you have an email database and you know what to say in your email newsletters, what should you do next?

Grow your database, that’s what.

How do you do this?

Let me start by telling you how you don’t do it. You don’t put a big shiny box on your website saying “Sign up for our newsletter”. You don’t do it this way because, if you remember my marketing mantra ‘Clients first’ this only talks of benefit to your business, not to your clients.

You can have this box on your website, but I can promise you based on extensive testing that hardly anyone will complete it.

What you do is put a page on your website which is for your staff to use and then every single time they talk with a new prospect, an old client who is not yet on your database or a referrer, they add their name and email address to that form (which is supplied as part of your email marketing database software).

Your database will grow quickly and soon you will have a list with hundreds and in time thousands of people on it.

Those that decide they no longer want to hear from you can click an ‘unsubscribe’ button, but the majority will stay on your email database and hear from you once a month.

When you do that, you will be in the top 5% of law firms, because 95% (probably more) don’t do this ‘because it is too hard’.

I have shown you in the last few emails that it really is one of the simplest yet most effective forms of marketing for law firms.

It is time very well spent.

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Legal Marketing Services

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.