Have Some Fun With Your Law Firm Marketing

I remember the Tax man’s advertisements with the theme of “Tax doesn’t have to be taxing”.

The same should apply to law firm marketing. I know that a lot of solicitors are not massive marketing fans, but they are all people, and they all have personalities, and this above everything else should help to make your marketing fun.

An often repeated but so true statement is that ‘people by people’. Now whether I have an injury and need a personal injury solicitor, I have a business and need a commercial solicitor or I am simply moving house and looking for a conveyancing solicitor, I am much more likely to choose a solicitor who I actually like as a person.

Yet so few solicitors allow their personality to come out in their marketing, instead hiding behind a fascade of ‘bland and boring’ just like every other solicitor (except the beautiful people who make up my Marketing4Solicitors group and consultancy clients of course – they completely understand the personality in law firm marketing requirements).

So if you really want to start having some success with the marketing of your law firm, allow your personality to come out and people just might like you and choose you to be their solicitor more so than they currently are doing. It has to be worth a try doesn’t it?

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Marketing For Solicitors

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.