Help With Google Adwords For Solicitors?

Paid advertising doesn’t work, you say to yourself.

You had decided that it was about time that you finally tested Google Adwords, or Pay Per Click, to see whether it really was as good as people said.

Google Adwords For Solicitors

You set up your campaign, you spent a few hundred pounds a month for the next few months, even a few thousand pounds, but you didn’t notice any real difference in terms of your telephone ringing, or more importantly, new instructions.

What happened?

Did it just confirm your thoughts that this sort of marketing just isn’t for you, or did you feel that there were some signs of encouragement, but that you just didn’t quite know how you were supposed to do it to make it effective?

The most common reasons that Google Adwords fails are these:

  • Using ‘broad match’ search terms, which means that you attract very lowly qualified traffic, often at a high cost. One legal client spend a few hundred pounds with Adwords one month on people looking for answers for crossword clues because he was using broad match – really!;
  • Failure to send the visitors to the right pages on your website (this is usually the biggest killer); and
  • Having too many keywords in each Ad Group.

Each one of these things when fixed can turn a failing campaign into a winning one.

I recently took over a campaign for a client called Jim, and he had been unsuccessfully running it for nearly 12 months. This is what he said after I had revamped his campaign and got it working nicely:

“I have been using Adwords for a year with no results, but as soon as Nick Jervis took over the campaigns we started getting calls and winning new clients.”

If you have had a similar problem, please don’t give up on Google Adwords for marketing your solicitors practice; instead let me show you where you are going wrong, and perhaps more importantly, how to fix it.

Download my Google Adwords for solicitors guide now to see exactly what you need to do to make this most effective form of marketing for solicitors work for your law firm.

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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