Family Law Marketing – How To Get Family Law Clients

Which are the best family law marketing tactics? How do you get family law clients consistently and convert them into family law instructions for a reasonable fee month after month?

If you are a family law solicitor, it can be difficult to consistently attract the high quality, good fee paying clients that you need to build a profitable family law practice.

First, you need to ensure that enough people discover your law firm over and above your competitors, whether that be online or offline.

If it is online, you need to ensure that once they find your website, they believe you are the right law firm to help them with their family law needs, to such an extent that they are prepared to hand over their contact details in exchange for a call from you to explain how you can help them.

Then, on that call, you have to convince them to take the next step with you.

All of these things are incredibly important when it comes to family law marketing, but they are all completely achievable when you follow my family law marketing system, already used by law firms across the UK to attract and convert more family law clients.

Can I share my family law marketing system with you too?

Who Am I?

Family Law MarketingI am Nick Jervis. For 14 years I was a solicitor in private practice both running a full caseload whilst also marketing my firm’s legal services (which included family law).

Since 2003 I have been running my own law firm marketing consultancy. My sole aim is to make all of my clients busier, more profitable and to allow them to have more fun in running their law firm or department.

My book, The Law Firm Growth Formula – How smart solicitors attract more of the right clients at the right price has been a best seller on Amazon, and outlines my complete system to marketing legal services.

Why This Family Law Marketing Guide Exists

Family Law Marketing GuideI have written this family law marketing guide for you to show you what works when it comes to generating new family law clients for one simple reason:

I am fed up with family solicitors coming to me AFTER they have spent all of their marketing budget on a marketing tactic that will simply never work for them.

There is so much bad advice given to solicitors about marketing their legal services that leads to wasted time, energy, and more importantly budget.

This is especially true when it comes to marketing family law services.

Family Law MarketingI know this from having spoken with hundreds of family law solicitors since I started my legal marketing consultancy since 2003.

Often, by the time a solicitor finds me they have wasted thousands of pounds on the wrong types of marketing, following advice from people who only know one way to market a business but sadly that way does not work when it comes to marketing family legal services.

I can promise you that there are good, ethical, cost effective ways for you to promote your family legal services and I want to share them with you.

I have created a free family law marketing guide so that you can see what does work when it comes to marketing family legal services, and equally importantly what doesn’t work, thereby ensuring that you do not waste your hard earned marketing budget.

What Is Included In This Free Family Law Marketing Guide?

In this free guide to attracting family law clients you will discover the following:

  1. The three most effective marketing tactics that ensure clients find you at the precise moment in time that they are looking for your family or divorce legal services (these might include legal PPC, SEO for solicitors, or they might not – you will need to download the guide to see :)).
  2. Why offering a ‘free initial consultation’ will only ever lead to running an unprofitable family law department.
  3. Where most solicitors get it wrong at the first client meeting.
  4. How to be seen as the expert so that you can command a good fee for your services.
  5. How to create your family law marketing plan.

Simply click the button below to instantly download your family law marketing guide now.

FREE BOOK: How To Get New Clients For Family Law. Click to download now:>>
 

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.