I keep being asked this question by solicitors

Google Adwords Marketing For Solicitors

I keep being asked this question by a lot of solicitors, so I thought you might be asking it too.

search engine marketing for solicitors

“Nick, should I be doing Search Engine Marketing (SEO/SEM) as well as or instead of my Google Adwords advertising.”

The answer is no.

Search engine marketing is dead. If a company is still charging you £1,000 or more for SEM services you are wasting your money.

Google has changed the rules for good when it comes to SEM.

You used to be able to get results.

You can no longer get results.

To make your telephone ring consistently you need a lot of people to visit your website. Google Adwords is the only way to guarantee that a lot of people will go to your website.

You might get a handful of visitors to your website to your long blog entries targeting longer tail keywords, for example, “How long does a conveyancing transaction take”, but for a short keyword such as “conveyancing solicitor” the only way to guarantee results is with Google Adwords.

If you are using Google Adwords your next question should always be this:

“How can I spend more money?”

For why that is the case, I will come back to you next week.

If you are spending money on Adwords and have not yet read this, you really must read my Google Adwords Whitepaper: //www.samsonconsulting.co.uk/free-guides/google-adwords-whitepaper-mailer/

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Legal Marketing Services

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.