Law Firm Websites Most Neglected Pages

There is one page on your law firm website which is completely neglected, and yet with a small amount of attention could blossom into a beautiful and important page for you.

This page is one of the pages that is nearly always viewed by almost everyone coming to your website, yet I can guarantee that you haven’t changed it since the day you put your legal website live (when was that exactly)?

The page I am talking about is your Contact page. It is the page that nearly everyone will visit before deciding whether to ask you to help them with a legal matter.

When did you last look at your contact page? Really? Was it last week, last month, or am I right – when you put your website live?

The main point to make about this often neglected page is this:

"The one and only purpose of your contact page, even more so than every other important page on your website, is to persuade someone to take that first step and to get in touch with you."

How many persuasive words are you using to ensure that this happens?

How gently, or forcefully, are you cajoling your visitor to get off their backside and make contact with you?

If, as is usually the case, you are not using any words at all now, try changing this and see if you start to receive some more enquiries for your services.

Just a few, well chosen, persuasive words and you might receive another handful of enquiries. If one of those enquiries turns into a fee paying client this month, and every month following today, these might be the most profitable words you ever write. Perhaps even more so than your best brief, witness statement or quotation for your legal services.

Food for thought.

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Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.