How Can Hotels Help You To Market Your Legal Practice?

The econonomy has changed, clients expectations have changed, have you changed too?

I meet some amazing people on my travels from one solicitor practice to another many times a month. Some solicitors really understand that the legal market place has changed dramatically and will always continue to do so. They embrace new opportunities to communicate with their clients and to offer more value to them.

Others, however, long for the old days, when clients frequently walked through their door without any advertising, when referral fees did not exist and the world was a much brighter place. Solicitors could charge very healthy fees and there was much less competition so it was much easier to secure new instructions. Solicitors could generate a “client for life” simply by “being there” and doing an adequate job. That really was largely enough.

Those halcyon days are now gone, and gone forever. Clients expect, demand and most importantly deserve a lot more, and if you are not prepared to give it to them they will go elsewhere; fact. And why shouldn’t they? Why should they go to a solicitor who does not make the effort to ‘woo them’?

Every business has seen dramatic changes to their market, the way they present their services and how they look after their clients.

Look at hotels, for example. Some years ago you would be happy to have a bed and a shared toilet many yards along the corridor. However, soon everyone wanted a little bit more. First an en-suite bathroom became the next requirement, then a television was expected as the norm. next people demanded a television with premium sports and movie content. Now people also expect to be able to have wireless internet access as standard. All of these extras were nowhere to be seen in the past, yet now hotel customers expect them as part of the service they receive.

When it comes to providing your legal services, and marketing your legal services to new clients and prospects, what can you do to improve the service for your clients?

How can you make your service more streamlined, more friendly and less stressful? What can you do to make the whole experience of visiting your legal practice more friendly?

The starting point here is to examine what you really provide. If you think it is just legal services it might be worth thinking again. You provide a service that ultimately either makes something happen (ie moving house or providing a will), or takes away a pain (family law, business disputes etc). Therefore, if you start from the position that you provide a stress relieving service, how can you make the whole process much less stressful for your clients?

Home visits could be a standard, or you could make your offices far more relaxing and stress free. One dentist I know of provides food and drinks to relax his patients.

How can you make your communications better? Can you stage payments of your bills to make your service more affordable?

You need to consider the supply of your service from your clients’ eyes. Only then can you start to see how you can improve the service and stand out from the crowd.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks