The End Of The High Street Law Firm

(I am writing this from Edinburgh airport on my iPhone so please excuse the typos – yes maybe more than usual for any regular readers)! I have been with clients in Edinburgh today. If you knew who they were or looked at their website you would probably describe them as a High Street law firm … Read more

Ready To Grow Your Law Firm

Be Specific When Marketing Your Law Firm

What Do Lawyers Do? A survey on the front of the Law Society Gazette this week by YouGov reveals that 68% of people are largely ignorant of what Lawyers do. This immediately reminded me of the story told by Claude C Hopkins, an advertising expert, who in 1919 was hired to work with Schlitz beer. … Read more

Ready To Grow Your Law Firm

Design Your Decade

We are fast approaching the end of the first decade of the new millenium. Are you where you wanted or expected to be when you made your business resolutions 10 years ago? Did you expect to be doing better, or have you exceeded your expectations. More importantly, as we can only control the future, where … Read more

Ready To Grow Your Law Firm

Need An Instant Boost Of New Client Instructions?

It is often a quiet time of year as people prepare for Christmas, but there is still action that you can take to generate some immediate new enquiries. The good thing too is that this does not have to be difficult. The people most likely to buy your services from you now are your past … Read more

Ready To Grow Your Law Firm

Let Intuition Help Your Law Firm Marketing

On a recent episode of Life with Sir David Attenborough he was following an Ibex deer. These deer lived on the top of a cliff, and the only time they went down to the bottom of the valley was when they needed to eat and drink. The mother had recently given birth and it was … Read more

Ready To Grow Your Law Firm

Are You Prepared To Put Your Money Where Your Mouth Is?

I was talking to one of my Marketing4Solicitors ToolKit solicitors recently. He explained that he was very disappointed in me (which worried me). He called to provide me with some feedback on my new Cross Selling And Referrals ToolKit for solicitors. Now before I explain why he was disappointed, let me tell you that this … Read more

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Are you giving your clients what they don’t even know they want?

There are many examples where businesses have changed or modified their product or service and suddenly hugely increased the success of their business. I recently used a different brand of toothpaste. I had to unscrew the plastic lid. I have been using a flip up lid for as long as I can remember and suddenly … Read more

Ready To Grow Your Law Firm

Climate Change And Solicitors Marketing

There is an enormous ongoing debate about climate change and our use of energy. Whilst I am no expert on this subject (clearly), if you accept the argument that we are consuming too much energy for our planet to be sustained as it is, we have to do something about it. The Governments current answer … Read more

Ready To Grow Your Law Firm

Is Your Legal Practice Growth Limited By Your Beliefs?

Are you limiting the growth of your practice by your beliefs about what you can achieve or how you can generate leads? Do you believe that you can only grow to be ‘so big’, or only service ‘so many clients’ or that you might as well give up because ‘deregulation is the end of the … Read more

Ready To Grow Your Law Firm