What My Sons Parents Evening Can Teach You About Legal Marketing!

I am not a big fan of the education system. I don’t know whether it is the fact that my children spend more time with strangers than they do with me, or that some teachers just seem to have been born to be teachers and I could not see them functioning in the real world on the outside of a school (this from a man married to a teacher by the way), but it doesn’t usually excite me or tick any of my boxes.

However, on my youngest son’s parents evening this week, I was very impressed with one aspect of the process.

For each teacher, once we found them dotted around a big school (in my day they all used to sit in the school hall) they would sit us down and give us some general feedback, and then the process became very interesting. They move on to talking about the targets that they had set for Sam when he completes his GCSE’s in four years’ time, where he was now in relation to that target now and how they expected him to get there between now and then.

The school sets targets! The children know about the targets and are coached by the teachers to achieve them. The parents are involved with those targets and encouraged by the school to monitor progress.

The school is acting as any sensible business owner should act in relation to the growth of their business. I am genuinely, amazingly and surprisingly impressed.

One of my sayings is that there is ‘No Treasure Without Measure’. The school know what treasure they want my son to achieve and they are measuring his progress towards that goal, with support all of the way. This is absolutely brilliant.

How about you? Have you set targets for one years’ time, two years’ time and five years’ time? Are you working alongside a coach or a consultant to show you how to reach those targets, to set short term and long term goals on the way to those targets? If you are, you are probably a million times better placed to achieve them than those who write a ‘wishy washy’ five year plan, then put it back in their top drawer and never review it until five years’ later, if they are still in business at that point that is.

All of my consultancy clients have financial and other targets which are at the top of the Marketing Action Plan I review with them each and every month. They can’t hide from the targets that they have set as they know I will be measuring and monitoring progress towards them. They understand that there is a possibility that they might not hit them, but they also know that there is a real possibility that they might exceed them and have to set new, bigger targets.

I have a lot more respect for the education system taking care of my son now, and I hope that it shows you that if an educationary establishment can set and monitor goals, you should be able to do the same for your own practice. Doing so is a very smart thing to do.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!