Resurrect the Law Firm ‘client for life’! Solicitors Marketing Tips

Do you remember how it used to be?

You had a client and they were usually a client for life. When they needed a solicitor, they just came back to you. They didn’t ring around. They didn’t (couldn’t) Google, they just went back to ‘their solicitor’.

Then advertising was allowed, then the internet came along and new competitors too. The whole legal word changed.

Suddenly there is no such thing as a client for life.

Email Newsletters For Solicitors

Or is there?

Some things do come back; the client for life is one of them.

Much like local butcher’s shops are thriving again, you can generate clients for life, but you have to do this by the new rules of play.

You have to make a little bit of effort.

A little, but not a lot.

You have to keep in touch with all of your prospects and former clients at least once a month forever.

Do this and you will create clients for life.

As Peter says:

“We have been sending a regular email newsletter for a number of months now and what we have noticed is that the recommendations and referrals we are receiving are rising all of the time.”

Peter Russell, Solicitor.

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Legal Marketing Services

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.