Solicitors – It’s nearly Christmas, so give up?

I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because it is close to Christmas and the world is on go slow.Solicitors - It’s nearly Christmas, so give up?

This is totally the wrong way to think about it.

Why?

Because this is exactly what the rest of the legal world is saying, so you should completely do the opposite, which is one of my favourite sayings:

“If everyone else is doing it, I should probably be doing something completely different!” 

Now is the time to start that Google Ads campaign so that by the time 2019 starts you already have some data to work from to really ramp things up and win a lot of new client instructions.

Now is the time to plan your referral campaign (a topic of this month’s double issue of Marketing4Solicitors – jump on the waiting list if you would like to know when it is going to print: www.marketing4solicitors.co.uk.)

Now is the time to start your email marketing software and upload your database so that you can send out the first emails early in January to make the most of the legal seasonal trends.

Now is not the time to sit on your laurels.

Now is the time to make plans and take early action so that you start 2019 at a canter whilst the rest of the legal world doesn’t really get going until February at the earliest.

 

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Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!