Solicitors. What Is Your Google Adwords Return On Investment ROI?

I expect, in fact demand, that every solicitor that I work with knows exactly what their Return On Investment (ROI) in Google Adwords is. Which is why when I hear conversations like this, I feel frustrated:

Solicitors. What Is Your Google Adwords Return On Investment ROI?

“I advertise every week in the local paper and that’s about all that I do” said the solicitor.

“What is your return on investment for this advertising” I asked.

“I don’t really know” was the inevitable response.

One of the reasons that I love Google Adwords as a form of marketing for solicitors is that the answer I received above should never be given to me, certainly not by my Google Adwords clients that is. I expect them to know exactly what their return on investment is (ROI), to the penny.

If they spend £1,000 per month, I want them to know that is putting more money into their bank account than it is taking out. The beauty with Google Adwords is that this is so very easy to do.

You can track conversions inside Adwords, but more importantly, when you receive the telephone calls from prospects you can ask how they found you. As more and more people are now calling to make the first enquiry, because they are browsing on their mobile phones, they will be able to tell you that they just found your website.

If you are using Google Adwords, you can and YOU MUST know your return on investment.

In my next email I am going to share with you the minimum ROI that I expect my clients to hit pretty much as soon as they start using Google Adwords.

It is an important number to know.

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Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.