Solicitors. What Is Your Google Adwords Return On Investment ROI?

I expect, in fact demand, that every solicitor that I work with knows exactly what their Return On Investment (ROI) in Google Adwords is. Which is why when I hear conversations like this, I feel frustrated:

Solicitors. What Is Your Google Adwords Return On Investment ROI?

“I advertise every week in the local paper and that’s about all that I do” said the solicitor.

“What is your return on investment for this advertising” I asked.

“I don’t really know” was the inevitable response.

One of the reasons that I love Google Adwords as a form of marketing for solicitors is that the answer I received above should never be given to me, certainly not by my Google Adwords clients that is. I expect them to know exactly what their return on investment is (ROI), to the penny.

If they spend £1,000 per month, I want them to know that is putting more money into their bank account than it is taking out. The beauty with Google Adwords is that this is so very easy to do.

You can track conversions inside Adwords, but more importantly, when you receive the telephone calls from prospects you can ask how they found you. As more and more people are now calling to make the first enquiry, because they are browsing on their mobile phones, they will be able to tell you that they just found your website.

If you are using Google Adwords, you can and YOU MUST know your return on investment.

In my next email I am going to share with you the minimum ROI that I expect my clients to hit pretty much as soon as they start using Google Adwords.

It is an important number to know.

Google Adwords Whitepaper For Solicitors. Click here to receive your copy:>>

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Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

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