Why Solicitors Should Spend More Money On Adwords

I mentioned in my last blog post two weeks ago that if you are using Google Adwords to market your law firm and doing it properly, the only question you should ever be asking is “How can I spend more money with Google?”

21 Reasons For Law Firms To Use Google Adwords

I said I would expand on this point – so here I go.

If you are using Google Adwords correctly, you will be making more money than you spend my many multiples.

This is usually at least three times what you spend, often as much as ten times.

So if you are spending £1,000 a month on Adwords and generating £10,000 in fees, the only logical question has to be this, doesn’t it?

“How can I spend £2,000, £3,000 or £5,000?”

I accept that there might be a cash flow issue, but that aside, why wouldn’t you increase your spend?

The good news here is that often when you increase your spend the enquiries for your services actually increase by a bigger proportion than your increased budget.


Usually because most budgets run out on some days. For example, if you have a daily budget of £30 a day and your average cost per click is £1, 30 clicks on any given day means that your advertisements stop showing.

This is a big problem though, as some clients will look at your advertisement and website two or three times before taking action. If your advertisements have stopped showing because your budget has run out, they won’t find you again when they come back, but they will find your competitors.

It is for this reason that I have seen the doubling of an Adwords budget lead to a trebling of enquiries.

Exciting, yes?

I know I was excited, and my client was thrilled. Obviously, as a solicitor, they didn’t jump up and down, but I know inside they were doing just that.

So my question for you is this – can you spend more money on your Adwords campaign?

If you are spending money on Adwords and have not yet read this, you really must read my Google Adwords Whitepaper: Google Adwords Whitepaper

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).