The Ryder Cup And Solicitors Marketing

Whether you like golf or not, or watch a lot of television or not, you have probably seen something of the Ryder Cup over the course of the last weekend and Monday. What an amazing event.

Golfers are paid handsomely for their day job if they are in the top level, and all of the Ryder Cup team players fall into that category. If they win a tournament, they might win several hundred thousand pounds. Nice work. So why is the Ryder Cup important to them? They are not paid to compete in the Ryder Cup. It is the last event of the season, so they are probably tired after all of the tournaments and all of the travel across many countries, yet they all turn out for the event and fight to be invited to take part in it. Why?

This was best summed up by Graeme McDowell who won the final match to ensure that Europe beat the Americans. Earlier this year he won the US Open, one of the biggest events for golfers, like one of the Grand Slams in tennis, or winning the World Cup in football, so he knows what it is like to win a big event. Yet he said walking down the final hole to win the Open was like playing nine holes with his dad around his local course compared to walking down the final fairway of the Ryder Cup. Why is it so important? Yes clearly they feel that it is a privilege to represent their country, but I don’t think it is just that.

You see golf is a very individual sport. Apart from your caddy, you play on your own and win or lose on your own. The whole year you travel on your own, often away from your family. So I think it is the “Team” element of the Ryder Cup that makes it so very special. Every one of the team for Europe was hysterically happy when they won. They were cheering each other on, giving each other help and advice and doing all they could to get the crowd cheering and supporting them. It was the team that won the Ryder Cup, not one individual. The team got together and pulled points for Europe out of the bag when it seemed none were there and the game was slipping away. The team cheered each other on and supported each other, and the team won the Ryder Cup.

Law firms that want to survive and thrive into the future need Teams winning the new business, not just one business development manager on one partner. They need EVERY SINGLE MEMBER OF THE TEAM working like billy-o towards a common shared goal. They need teams of fee earners cross selling services, not just one committed partner.

Are your team in the Ryder Cup league or the “WIIFM” league (What’s In It For Me)? If it is the latter, train them. If they won’t or can’t be trained, change them. It is not your fee earners that constantly refuse to help promote your practice that will be worrying about paying the overdraft or paying their salaries if you struggle in the future. They will go and sabotage someone else’s business. Make sure you have a Ryder Cup team in your practice and your firm will have a bright future.

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Law Firm Marketing

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.