Washing The Soles Of Your Feet And Major Law Firm Marketing Mistakes

I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! This is what happened.

At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves on the subject of washing the soles of our feet (my fault I am afraid as I always like to take a conversation as far as I can).

Now I had assumed (always a dangerous thing to do) that everyone did the same as I do, which is to lift up the soles of my feet and wash them thoroughly with soap or shower gel. Surely everyone does that don’t they?

Apparently not. I was of the minority that took the time to do this. Most people in my extended family felt that standing in the shower and letting the soap run over their feet was enough most of the time (unless they were removing stubborn grass stains etc). I was made to feel like the odd one out for something that I thought was perfectly normal. This still makes me laugh now.

On thinking about this turn of events further it made me think about marketing a service based business and how the same problem can cost business owners thousands of pounds in lost new clients every single year. Now you might struggle to see the connection between washing the soles of your feet and marketing your business, but I am referring to the real problem in the story above – assumptions!

So many times we are all guilty of assuming something will not work for our business because ‘we would not be persuaded to act if presented with this offer in this way’. We can only see a situation through our own eyes, and as these are very rarely the same eyes that our clients use when selecting their service provider, it is a very costly mistake to make. Hugely costly. So I want to fix it for you and fix it quickly.

Let me find out more about your business and the services you provide, then let me explain exactly what will and won’t work for you when it comes to winning new clients, based on my experience of working with hundreds of business owners since I set up my business in 2003.

Please don’t sit there assuming a marketing technique will not work for you, when I can quickly tell you whether it will or won’t.

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Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.