What Works Best To Attract New Clients For Solicitors?

What system works best to automatically generate leads for you whether you are at your desk or anywhere else for that matter? What system is the most cost effective marketing tool for solicitors, and is proven to deliver a steady and consistent flow of new clients?

Well having worked with hundreds of law firms since I started my consultancy in 2003, and having generated millions of pounds in profit costs from the marketing tactics that I have implemented for these firms, I can tell you that the most successful tactic by far is (or should be) your website.

Unless or until that is delivering between 20 to 50% of your new instructions on a consistent basis you are missing huge opportunities, and my advice would be to fix that error quickly. Some of my clients generate over 50% of their instructions from their website, some nearly 100%!

I had an interesting chat with one solicitor the other day who used to be a partner in
a larger firm before going solo, and he admitted that he doubted his website would ever produce new instructions despite what I and other people advised him.

He has been very pleasantly surprised to be proved wrong as his website produces nearly half of his new instructions, and his website is still making the mistakes contained within this free report!

The good news for you is that if you take action and make the changes below, you will INSTANTLY receive new instructions from the people who are already finding your website! That is more instructions for little, if any, expense. That is a very good thing isn’t it?

My clients tell me that they love website marketing for these reasons:

  • Once it is working properly, they can automate the marketing of their website so that they have no day to day input and do not need to spend much time on it each month;
  • It consistently produces new client instructions month after month, allowing them accurately to predict their cash flow and growth; and
  • It makes their life an awful lot easier to such an extent that they cannot believe they didn’t take action to make their website work as well as it is now much earlier!

So what can you do to make your website more effective right now? What steps can you take to generate more leads from your website right now and every day moving forwards?

Well, over the next few blog posts I will share with you little changes you can make to your website to make it so much more effective at generating new client instructions for you.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!